Website
http://dataportal.arc.gov.au/NCGP/Web/Grant/Grant/DP0770606
Funding Status
Closed
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Funded Activity Summary
The Emergence, Development and Transformation of Media Ratings Conventions and Methodologies in Australia, 1930-2008. The media industry depends upon ratings. However, the ability of audience measurement companies to predict audience behaviour is in decline. Investigation into the conventions that govern the relationship between measurement and markets is now urgent. This project provides the first historical study of media ratings in Australia and internationally, the companies providing ratings and the media organisations using them. The study provides a detailed analysis of the emergence and transformation of media ratings in order to assist in the development of new practices and to promote better public and media industry understanding of the character, productivity, limits and challenges facing ratings conventions.Funded Activity Details
Start Date: 03-2007
End Date: 06-2011
Funding Scheme: Discovery Projects
Funding Amount: $265,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Communication And Media Studies | Communication and Media Studies | Cultural Theory |
ANZSRC Socio-Economic Objective (SEO)
