Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP0562206
Funding Status
Closed
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Funded Activity Summary
Psychological User Profiling in the Telecommunications Industry. Recording user behaviour allows businesses to learn about their customers. This is particularly important in telecommunications, since the core business involves a large number of users who vary considerably from one another. This project combines psychological insights with modern statistical methods to develop a psychologically plausible user profiling framework, accounting for the idiosyncratic usage patterns of customers, and the way in which they change over time. The profiles will be tied to marketing prospects through interviews and surveys. Applied benefits include the ability to predict, understand and act upon user behaviour. The project also adds substantially to theories of memory, individual differences and decision-making.Funded Activity Details
Start Date: 09-2005
End Date: 08-2007
Funding Scheme: Linkage Projects
Funding Amount: $150,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing And Market Research | Psychology | Learning, Memory, Cognition And Language | Knowledge Representation And Machine Learning
