Website
http://dataportal.arc.gov.au/NCGP/API/grants/LP150101058
Funding Status
Closed
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Funded Activity Summary
Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XML profiles for the different data sets and business processes, novel techniques for conjoint mining of structured and semi-structured data, and adaptive business intelligence techniques. The results will be validated using large real-world data sets provided by the partner organisation.Funded Activity Details
Start Date: 2016
End Date: 12-2021
Funding Scheme: Linkage Projects
Funding Amount: $219,000.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Marketing Management (incl. Strategy and Customer Relations) | Decision Support and Group Support Systems | Marketing
ANZSRC Socio-Economic Objective (SEO)
Marketing | Management and Productivity not elsewhere classified |
