Website
http://dataportal.arc.gov.au/NCGP/API/grants/DP170101537
Funding Status
Active
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Funded Activity Summary
Natural form, aesthetics and the human brain. This project aims to study how the brain represents the emotion of aesthetic experience. This project will establish the characteristics of flowers and floral design that govern their appeal using large scale web based data collection, and identify the neural representation of floral beauty using integrative data analysis. Outcomes of the project are expected to help flower growers and designers with product planning, supporting industry sustainability. The project will also establish how the brain generates positive experience in response to our visual environment, promoting well-being by enabling informed visual design decisions.Funded Activity Details
Start Date: 06-2017
End Date: 06-2023
Funding Scheme: Discovery Projects
Funding Amount: $335,500.00
Funder: Australian Research Council
Research Topics
ANZSRC Field of Research (FoR)
Sensory Processes, Perception and Performance | Psychology | Computer Vision | Sensory Systems
ANZSRC Socio-Economic Objective (SEO)
Ornamentals, Natives, Flowers and Nursery Plants | The Creative Arts (incl. Graphics and Craft) | Expanding Knowledge in Psychology and Cognitive Sciences |
