Communicating The Risks Of Alcohol Consumption During Pregnancy: Empowering Healthy Pregnancy Decisions
Funder
National Health and Medical Research Council
Funding Amount
$70,484.00
Summary
Alcohol use in pregnancy is a sensitive issue and women want information about the risks of drinking alcohol during pregnancy. This project will develop effective messages suitable for a media campaign on alcohol use in pregnancy. Information will be collected from women, including women who are planning a pregnancy, to develop messages. These will then be tested with women of childbearing age to identify messages that powerfully promote healthy choices about alcohol.