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Transforming Tourists' Antarctic Experience. With the Antarctic tourist industry currently growing and diversifying, the project aims to discover how cruise operators can foster positive and culturally informed relationships with the region among visitors of different national backgrounds. Through extensive in-situ fieldwork with partner Intrepid Travel, the project expects to generate new understandings of how operators' active mediating role combines with multisensory experience of Antarctica ....Transforming Tourists' Antarctic Experience. With the Antarctic tourist industry currently growing and diversifying, the project aims to discover how cruise operators can foster positive and culturally informed relationships with the region among visitors of different national backgrounds. Through extensive in-situ fieldwork with partner Intrepid Travel, the project expects to generate new understandings of how operators' active mediating role combines with multisensory experience of Antarctica to forge human connections with this extreme but fragile place. Anticipated outcomes include protocols for best practice in designing and implementing tourist experiences. By encouraging diverse visitors to value Antarctica, the project should benefit both operators and the polar environment.Read moreRead less