Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less
Advancing knowledge on silence and its impact on errors and safety. Advancing knowledge on silence and its impact on errors and safety. This project will investigate how silence emerges in teams, what sustains it, and how it affects error and safety outcomes. Employees often choose to remain silent about important issues at work, which can have devastating consequences. Although silence is a complex individual phenomenon, there is little knowledge of silence as a collective phenomenon, or how it ....Advancing knowledge on silence and its impact on errors and safety. Advancing knowledge on silence and its impact on errors and safety. This project will investigate how silence emerges in teams, what sustains it, and how it affects error and safety outcomes. Employees often choose to remain silent about important issues at work, which can have devastating consequences. Although silence is a complex individual phenomenon, there is little knowledge of silence as a collective phenomenon, or how it spreads and becomes the norm in teams and organisations. This project will investigate silence using multilevel, longitudinal designs and by testing novel interventions. This research is expected to affect how teams work and communicate effectively to reduce dangerous forms of silence and improve safety.Read moreRead less