Strategic Service Innovation: The Role of Heterogeneity in Substantive and Dynamic Capabilities. This project will provide Australian companies with the tools to conduct a services capabilities audit. This tool will allow them to identify substantive and dynamic service capabilities that they must strengthen or acquire, in order to remain competitive in domestic and global markets, where consumers increasingly differentiate between organisations by value-adding services that they offer. Austral ....Strategic Service Innovation: The Role of Heterogeneity in Substantive and Dynamic Capabilities. This project will provide Australian companies with the tools to conduct a services capabilities audit. This tool will allow them to identify substantive and dynamic service capabilities that they must strengthen or acquire, in order to remain competitive in domestic and global markets, where consumers increasingly differentiate between organisations by value-adding services that they offer. Australia imports over $40Bn worth of services each year. This project has the potential to increase the domestic and international competitiveness of Australian manufacturers and service industries and contribute to the economy by reducing dependence on service imports, and assuring ongoing employment for Australian workers. Read moreRead less
Integrating choice set formation and taste heterogeneity in market segmentation. This project develops a new model of consumer decision-making to provide managerial insights related to market segmentation, product portfolio optimisation and marketing communication strategies. The model can be specified for a particular product category using data collected from a novel elicitation instrument developed as part of this project.
Dynamic relations between values and consumer behaviour: age and life-stage. This project aims to understand the complex relations between people’s life goals and their consumption behaviour, exploring age, life-stage and cohort effects. The intended outcomes of the project include a state-of-the-art interactive values-based website, basic knowledge about Australian values, values change and value-related behaviour, and business insight into value-based marketing. This project aims to apply the ....Dynamic relations between values and consumer behaviour: age and life-stage. This project aims to understand the complex relations between people’s life goals and their consumption behaviour, exploring age, life-stage and cohort effects. The intended outcomes of the project include a state-of-the-art interactive values-based website, basic knowledge about Australian values, values change and value-related behaviour, and business insight into value-based marketing. This project aims to apply the knowledge gained from a large scale study into Australian values and value change across the adult life-span in order to understand how people’s values influence their consumer and other decisions; providing information that will enable Australian organisations to improve their marketing activities and the nature of their promotional appeals.Read moreRead less
Stable on-demand optimization for workforce and fleet logistics management. This project aims to conceive, develop and deploy innovative methodologies for stable on-demand workforce management and fleet logistics based on advanced decision-support systems. The outcome of this project will provide a new cloud-based real-time Optimisation Software-as-a-Service (OSaaS) platform that allows businesses to improve their productivity while reducing operating costs and their environmental footprint. Thi ....Stable on-demand optimization for workforce and fleet logistics management. This project aims to conceive, develop and deploy innovative methodologies for stable on-demand workforce management and fleet logistics based on advanced decision-support systems. The outcome of this project will provide a new cloud-based real-time Optimisation Software-as-a-Service (OSaaS) platform that allows businesses to improve their productivity while reducing operating costs and their environmental footprint. This is expected to support the manufacturing, retail, delivery and mobile fleets industries.Read moreRead less
Communicating Product Value: Responsible Markets and the Australian Consumer. Working towards sustainable patterns of consumption is essential to attaining sustainable development in Australia. The research will add to our understanding of how Australian consumers assess the value of environmentally or socially responsible products. It will reveal the social processes and networks which inform the attitudes and purchasing behaviour concerning these products. By enabling companies to link their s ....Communicating Product Value: Responsible Markets and the Australian Consumer. Working towards sustainable patterns of consumption is essential to attaining sustainable development in Australia. The research will add to our understanding of how Australian consumers assess the value of environmentally or socially responsible products. It will reveal the social processes and networks which inform the attitudes and purchasing behaviour concerning these products. By enabling companies to link their socially and environmentally responsible strategies to their core business, the research will facilitate the development of responsible and sustainable markets. Refining the business case for sustainability will lead to a more sustainable development in Australia.Read moreRead less
Experiments in the Dynamics of Preference and Choice in an Evolving Social Network. This project offers revolutionary insight into the process by which social leaders emerge and leadership evolves over time. The project improves the understanding of how decisions are made individually and at group levels with important implications for commerce, marketing, and policy. Project results foster managing network development and evolution, allowing firms and government agencies to understand how they ....Experiments in the Dynamics of Preference and Choice in an Evolving Social Network. This project offers revolutionary insight into the process by which social leaders emerge and leadership evolves over time. The project improves the understanding of how decisions are made individually and at group levels with important implications for commerce, marketing, and policy. Project results foster managing network development and evolution, allowing firms and government agencies to understand how they can use networks to disseminate information to consumers and individual citizens. The results will also inform the development of regulations targeting reductions in herding where such behaviour can cause harmful market disruptions.Read moreRead less
An investigation of the nature and effects of point-of-sale promotions for alcohol beverages. There is increasing evidence that alcohol consumption is influenced by alcohol advertising, pricing, and marketing activities. However, the current lack of clear evidence on the effect of different promotions (such as reduced-price drinks, competitions etc) means that the current guidelines are unclear and unenforceable. This project will provide clear guidance for policy makers on the effects of the di ....An investigation of the nature and effects of point-of-sale promotions for alcohol beverages. There is increasing evidence that alcohol consumption is influenced by alcohol advertising, pricing, and marketing activities. However, the current lack of clear evidence on the effect of different promotions (such as reduced-price drinks, competitions etc) means that the current guidelines are unclear and unenforceable. This project will provide clear guidance for policy makers on the effects of the different forms of alcohol promotions, allowing for better monitoring and regulation of alcohol marketing. The key benefit of this project lies in the potential to develop a clear strategy to reduce alcohol-related harm by addressing inappropriate marketing and promotion of alcohol. Read moreRead less
Attracting volunteers in a multicultural society - managing heterogeneity of volunteering motivations by integrated market structure analysis. Volunteer work generates $42 billion yearly for Australia. However, volunteer-based organisations increasingly face recruiting problems, especially in culturally diverse regions. This project aims at gaining understanding of the volunteering market structure in a multicultural society to enable customized targeting of community subgroups. This will lead t ....Attracting volunteers in a multicultural society - managing heterogeneity of volunteering motivations by integrated market structure analysis. Volunteer work generates $42 billion yearly for Australia. However, volunteer-based organisations increasingly face recruiting problems, especially in culturally diverse regions. This project aims at gaining understanding of the volunteering market structure in a multicultural society to enable customized targeting of community subgroups. This will lead to more efficient recruitment strategies and strengthen the volunteering sector to the benefit of Australia. Wollongong City Bushcare will act as Industry Partner because it represents a broad community-based volunteering organisation in a highly multicultural region, and has repeatedly failed to attract volunteers from particular subgroups, thus recognizing the necessity of understanding community subgroups' values and possible volunteering motivations.Read moreRead less
Quantifying the impact of ambulance diversion for better stroke patient outcomes. It has been established that specialised care of stroke patients can significantly improve their outcomes. However, diverting ambulances to specialised stroke centres may affect the response time for future emergencies. This research aims to model the many complex response time factors and provide a quantitative measure of the impact of diversion.
Re-conceptualising services from the perspectives of young people. This project aims to contribute the perspectives and voices of vulnerable young people to debates on the need for service reform. It will actively engage children and teens who have complex support needs in service re-design and decision making, and will trial child-led service initiatives. It will also explore organisational barriers to including young people in policy debate and service decision-making. Expected outcomes includ ....Re-conceptualising services from the perspectives of young people. This project aims to contribute the perspectives and voices of vulnerable young people to debates on the need for service reform. It will actively engage children and teens who have complex support needs in service re-design and decision making, and will trial child-led service initiatives. It will also explore organisational barriers to including young people in policy debate and service decision-making. Expected outcomes include increased knowledge of how to effectively engage young people, and understanding of the impact of their participation both for young people and for services. Read moreRead less