Effects Of Current And Plain Cigarette Package Design On Smokers Cigarette Evaluation
Funder
National Health and Medical Research Council
Funding Amount
$654,339.00
Summary
This project proposes to better understand the role of cigarette pack design on consumers' judgements that some cigarettes are safer than others. Three experimental studies are proposed, which will evaluate the influence of pack branding and colours, the potential impact of plain packaging, and the effect of larger size health warnings on consumer perceptions of cigarette health risks.