Discovery Early Career Researcher Award - Grant ID: DE130101577
Funder
Australian Research Council
Funding Amount
$374,057.00
Summary
Retail price promotions in Australia: are consumers really better off? The number and variety of retail price promotions can confuse consumers, leading to poor purchase decisions. This project will explore how promotions affect consumer choices, with a view to improving consumers' understanding and the use of retail promotions to their advantage.