Discovery Early Career Researcher Award - Grant ID: DE190101244
Funder
Australian Research Council
Funding Amount
$342,411.00
Summary
Unravelling the relationship between food and the brain. This project aims to investigate how highly palatable foods that are high in fat and sugar, interact with the brain to cause their overconsumption. Highly palatable foods cause plasticity in brain reward circuitry in a manner similar to drugs of abuse. Identifying how these "junk" foods interact with reward areas of the brain will explore the neural mechanisms underlying the hedonic nature of appetite. This project will not only inform our ....Unravelling the relationship between food and the brain. This project aims to investigate how highly palatable foods that are high in fat and sugar, interact with the brain to cause their overconsumption. Highly palatable foods cause plasticity in brain reward circuitry in a manner similar to drugs of abuse. Identifying how these "junk" foods interact with reward areas of the brain will explore the neural mechanisms underlying the hedonic nature of appetite. This project will not only inform our understanding of how exposure to these foods can contribute to overeating and obesity, a huge and growing problem in Australia, but will also provide evidence to inform policy options relevant to advertising and marketing of these foods.Read moreRead less