Econometric Models for Marketing Decision Making. This project aims to develop methods to more efficiently allocate marketing resources across a range of media, including new media, such as the internet and social media, and compare them with with traditional media such as television and newspapers. To achieve this, the project will develop new methods and econometric models that employ data that capture both exposure to advertising media and downstream purchases at the individual-level. The exp ....Econometric Models for Marketing Decision Making. This project aims to develop methods to more efficiently allocate marketing resources across a range of media, including new media, such as the internet and social media, and compare them with with traditional media such as television and newspapers. To achieve this, the project will develop new methods and econometric models that employ data that capture both exposure to advertising media and downstream purchases at the individual-level. The expected outcome is that Australian companies will make more efficient use of their marketing budget, and better assess how to integrate new and old media into multimedia marketing communication campaigns.Read moreRead less
Innovative Use of Customer Data for Business Growth. This project aims to apply and adapt the latest machine learning techniques to enable companies to utilise their existing customer data to reveal purchase motivations, product preferences, and responsiveness to marketing communications for each single customer. A widespread practice in marketing is to partition customers into broad groups, but customers expect products and services that are tailored to their individual needs. This presents ex ....Innovative Use of Customer Data for Business Growth. This project aims to apply and adapt the latest machine learning techniques to enable companies to utilise their existing customer data to reveal purchase motivations, product preferences, and responsiveness to marketing communications for each single customer. A widespread practice in marketing is to partition customers into broad groups, but customers expect products and services that are tailored to their individual needs. This presents extreme challenges due to the size and complexity of customer databases. The expected outcomes will enable Australian companies to attract and retain more customers, and make more efficient use of their marketing budget. Benefits include equipping companies to better compete domestically and globally.Read moreRead less
Bayesian inference for psychological theories with intractable likelihood. This project pursues breakthroughs which allow important questions of basic and applied science to be addressed using mathematical theories from cognitive psychology. Advances are made through an interdisciplinary effort, combining recent developments in econometric and statistical methods and cognitive science. The outcomes will advance knowledge and open up new avenues for applied research in important aspects of psych .... Bayesian inference for psychological theories with intractable likelihood. This project pursues breakthroughs which allow important questions of basic and applied science to be addressed using mathematical theories from cognitive psychology. Advances are made through an interdisciplinary effort, combining recent developments in econometric and statistical methods and cognitive science. The outcomes will advance knowledge and open up new avenues for applied research in important aspects of psychology. This research will result in new methods available to the wider scientific community which open up new horizons for understanding basic cognition, and human behavior in many domains. Read moreRead less
Flexible models and methods for cognitive model-based decision-making. This project aims to apply mathematical decision models to important questions of basic and applied science. Advances will be pursued through an interdisciplinary effort, combining recent developments in econometric and statistical methods, cognitive science and computing. The expected outcomes will bring a proven and powerful approach to a new range of questions investigating psychological aspects of choices about health c ....Flexible models and methods for cognitive model-based decision-making. This project aims to apply mathematical decision models to important questions of basic and applied science. Advances will be pursued through an interdisciplinary effort, combining recent developments in econometric and statistical methods, cognitive science and computing. The expected outcomes will bring a proven and powerful approach to a new range of questions investigating psychological aspects of choices about health care and consumer purchases. This project will provide significant benefits to the wider scientific community to understand basic cognition, and human behaviour in many domains.Read moreRead less