The role of lifestyle television in transforming culture, citizenship and selfhood: Australia, China, Taiwan, Singapore and India. Television now reaches 97% of the population in China and Indian TV is among the world's fastest growing industries. Despite its dominance as a media form in our region, in Australia we know little about the social and cultural dimensions of television in Asia. By researching lifestyle TV – a genre concerned with promoting new forms of lifestyle and consumption – thi ....The role of lifestyle television in transforming culture, citizenship and selfhood: Australia, China, Taiwan, Singapore and India. Television now reaches 97% of the population in China and Indian TV is among the world's fastest growing industries. Despite its dominance as a media form in our region, in Australia we know little about the social and cultural dimensions of television in Asia. By researching lifestyle TV – a genre concerned with promoting new forms of lifestyle and consumption – this project will help us comprehend the shifting cultural, economic and social dynamics of our region, contributing to Research Priority 4. Through engagement with Asian cultures and scholarship, it will also help position Australian media research as relevant both regionally and internationally and will help to inform Australian TV producers of new developments in the region.Read moreRead less