Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand t ....Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand the process by which such co-created brands develop, more Australian brand success stories (eg. Rip Curl, Penfold's Grange) would evolve and be better placed to tap the increasingly diversified sub-cultural landscape that characterises the Australian marketplace and many of our major trading partners.
Read moreRead less
Youth, religion and sexuality: digital media, school cultures, exemptions. This project aims to understand the knowledges and practices about sexuality and religion that form the everyday worlds of young people who are religious. This should provide significant new knowledge about a key time in the development of a young person’s identity via a nationwide, deep yet comparative approach. Expected outcomes include strategic health policy and curriculum development advice that responds to current d ....Youth, religion and sexuality: digital media, school cultures, exemptions. This project aims to understand the knowledges and practices about sexuality and religion that form the everyday worlds of young people who are religious. This should provide significant new knowledge about a key time in the development of a young person’s identity via a nationwide, deep yet comparative approach. Expected outcomes include strategic health policy and curriculum development advice that responds to current debates around religious exemptions to anti-discrimination law and creates better education and health care for religious and LGBTIQ+ youth. Benefits will include increased wellbeing for religious LGBTIQ+ youth, conservatively religious and newly arrived youth communities in Australia.Read moreRead less
Native fish stocking of rivers: discriminating between hatchery-reared and wild fish. Stocking of fish is widely used in attempts to restore native fish populations. Little is known of the fate of stocked fish or the effects of stocking on resident populations. We will develop and evaluate protocols for chemical marking of otoliths of hatchery-reared fish so that their source can be determined. Experimental stocking of hatchery-reared fish will be undertaken and population structure and sourc ....Native fish stocking of rivers: discriminating between hatchery-reared and wild fish. Stocking of fish is widely used in attempts to restore native fish populations. Little is known of the fate of stocked fish or the effects of stocking on resident populations. We will develop and evaluate protocols for chemical marking of otoliths of hatchery-reared fish so that their source can be determined. Experimental stocking of hatchery-reared fish will be undertaken and population structure and source of stocked versus wild fish determined in stocked and unstocked rivers. Natural chemical signatures will also help determine important recruitment areas. The outcomes will allow fisheries managers to make informed decisions regarding stocking strategies.Read moreRead less
Australian Laureate Fellowships - Grant ID: FL140100260
Funder
Australian Research Council
Funding Amount
$2,775,898.00
Summary
Using ancient microbiomes and genomes to reconstruct human history. Using ancient microbiomes and genomes to reconstruct human history. This project aims to generate unique insights into the processes and history that produced the current distribution of modern humans and the bacteria we carry with us (our microbiome). The project will use combined signals of bacterial, genomic and climate data to reconstruct the impacts of migrations, changes in diet, environment, and health in different parts ....Using ancient microbiomes and genomes to reconstruct human history. Using ancient microbiomes and genomes to reconstruct human history. This project aims to generate unique insights into the processes and history that produced the current distribution of modern humans and the bacteria we carry with us (our microbiome). The project will use combined signals of bacterial, genomic and climate data to reconstruct the impacts of migrations, changes in diet, environment, and health in different parts of the world. A key aspect will be the creation of a program to map the genetic history of indigenous Australia, and the impacts of colonisation on indigenous people around the world. Research advances will be transferred to Early Career Researchers through an innovative program of workshops, and the resulting data will be used to create a new format for Australian genetic databases.Read moreRead less
Sound discrimination in embryos affects lifetime fitness. This project aims to investigate the role of prenatal sound discrimination on postnatal vocal learning and foraging breadth. The project expects to generate new knowledge in the area of neuroscience and psychology using an innovative approach to measure how embryos learn, and determine effects of prenatal vocal experience on the repertoire of postnatal behaviour. Expected outcomes include understanding biological mechanisms for effective ....Sound discrimination in embryos affects lifetime fitness. This project aims to investigate the role of prenatal sound discrimination on postnatal vocal learning and foraging breadth. The project expects to generate new knowledge in the area of neuroscience and psychology using an innovative approach to measure how embryos learn, and determine effects of prenatal vocal experience on the repertoire of postnatal behaviour. Expected outcomes include understanding biological mechanisms for effective learning across life stages that would be useful to develop novel approaches for non-invasive monitoring of embryonic cognition.Read moreRead less
Only at the movies: mapping the contemporary Australian cinema market. Only at the movies? is a three-year project that asks: What is the enduring appeal of cinemagoing and how is it changing? It will provide detailed analyses of formal film exhibition and distribution in Australia by combining economic, cultural and geospatial research with industry expertise.
Why do only some exotics become invasive? Combining ecological and genomic approaches to address alternative hypotheses in a recent Australian weed. This project will specifically test alternative hypotheses about how weeds become invasive. As invasive weeds affect both agricultural and native ecosystems equally, research on understanding the mechanisms of weed invasion is critical. Outcomes will benefit Australia by allowing better prioritisation of management against exotic plants already i ....Why do only some exotics become invasive? Combining ecological and genomic approaches to address alternative hypotheses in a recent Australian weed. This project will specifically test alternative hypotheses about how weeds become invasive. As invasive weeds affect both agricultural and native ecosystems equally, research on understanding the mechanisms of weed invasion is critical. Outcomes will benefit Australia by allowing better prioritisation of management against exotic plants already in the country by providing predictive tools to estimate likelihood of spread. For formal Pest Risk Analysis by regulators (eg Biosecurity Australia), our project will provide genomic tools by which the potential weediness of a regulated plant can be assessed through genetic screening, and forms part of an international effort to identify 'weedy genes'. Read moreRead less
Artisanal making and the future of small-scale local production. Small-scale local production is essential to Australia’s post-COVID social and economic recovery. Employing a mixed methods approach, this project aims to identify the consumer identities, decision-making and sustainable artisanal production models underpinning contemporary demand for locally made goods. Moving innovatively beyond binaries of production/consumption and individual production sectors, the project expects to generate ....Artisanal making and the future of small-scale local production. Small-scale local production is essential to Australia’s post-COVID social and economic recovery. Employing a mixed methods approach, this project aims to identify the consumer identities, decision-making and sustainable artisanal production models underpinning contemporary demand for locally made goods. Moving innovatively beyond binaries of production/consumption and individual production sectors, the project expects to generate vital new knowledge about how markets for small-scale Australian production can be expanded. Expected outcomes of this project include the generation of robust data to inform strategies that will benefit operators in remaining competitive and support the development of new and emerging artisanal businesses.Read moreRead less
Development Of Diagnostic Tools To Characterise Predictors Of Therapeutic Outcome In Severe Constipation
Funder
National Health and Medical Research Council
Funding Amount
$433,999.00
Summary
This project will use fibre-optic technology to create detailed high resolution maps of colonic motor patterns in both health and in patients with severe constipation. The data will be used in combination with actual patient symptoms to help identify specific markers of disease that can differentiate sub-types of constipation and ultimately guide and improve treatment in constipated patients
The puzzle of Metazoan life history evolution: are feeding larvae always primitive? Most marine animals have a complex life-cycles with alternating pelagic larvae and benthic adults. An theory about animal life-history evolution states that feeding larvae are always primitive and larval feeding is lost but not gained. This hypothesis is based in part on studies on the 'classical' trochophore of marine worms such as Serpulidae, a group with both feeding and non-feeding larvae. We intend to establ ....The puzzle of Metazoan life history evolution: are feeding larvae always primitive? Most marine animals have a complex life-cycles with alternating pelagic larvae and benthic adults. An theory about animal life-history evolution states that feeding larvae are always primitive and larval feeding is lost but not gained. This hypothesis is based in part on studies on the 'classical' trochophore of marine worms such as Serpulidae, a group with both feeding and non-feeding larvae. We intend to establish a detailed phylogeny for Serpulidae and assess the evolution of larvae in the group. If feeding larvae are shown to be secondary this will raise doubts about established theories of animal evolution.Read moreRead less