Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand t ....Sharing values and the co-creation of brands: Towards a new consumer driven branding paradigm. The project proposes a paradigm shift from traditional image building towards a full understanding and integration of consumer values into a deliberate process of co-created brand meanings. Brands thus managed can become iconic and symbolic of consumers' existing subcultures or may even define micro-cultures of consumption of their own (as in the case of Harley Davidson).
Should managers understand the process by which such co-created brands develop, more Australian brand success stories (eg. Rip Curl, Penfold's Grange) would evolve and be better placed to tap the increasingly diversified sub-cultural landscape that characterises the Australian marketplace and many of our major trading partners.
Read moreRead less
Native fish stocking of rivers: discriminating between hatchery-reared and wild fish. Stocking of fish is widely used in attempts to restore native fish populations. Little is known of the fate of stocked fish or the effects of stocking on resident populations. We will develop and evaluate protocols for chemical marking of otoliths of hatchery-reared fish so that their source can be determined. Experimental stocking of hatchery-reared fish will be undertaken and population structure and sourc ....Native fish stocking of rivers: discriminating between hatchery-reared and wild fish. Stocking of fish is widely used in attempts to restore native fish populations. Little is known of the fate of stocked fish or the effects of stocking on resident populations. We will develop and evaluate protocols for chemical marking of otoliths of hatchery-reared fish so that their source can be determined. Experimental stocking of hatchery-reared fish will be undertaken and population structure and source of stocked versus wild fish determined in stocked and unstocked rivers. Natural chemical signatures will also help determine important recruitment areas. The outcomes will allow fisheries managers to make informed decisions regarding stocking strategies.Read moreRead less
Australian Laureate Fellowships - Grant ID: FL140100260
Funder
Australian Research Council
Funding Amount
$2,775,898.00
Summary
Using ancient microbiomes and genomes to reconstruct human history. Using ancient microbiomes and genomes to reconstruct human history. This project aims to generate unique insights into the processes and history that produced the current distribution of modern humans and the bacteria we carry with us (our microbiome). The project will use combined signals of bacterial, genomic and climate data to reconstruct the impacts of migrations, changes in diet, environment, and health in different parts ....Using ancient microbiomes and genomes to reconstruct human history. Using ancient microbiomes and genomes to reconstruct human history. This project aims to generate unique insights into the processes and history that produced the current distribution of modern humans and the bacteria we carry with us (our microbiome). The project will use combined signals of bacterial, genomic and climate data to reconstruct the impacts of migrations, changes in diet, environment, and health in different parts of the world. A key aspect will be the creation of a program to map the genetic history of indigenous Australia, and the impacts of colonisation on indigenous people around the world. Research advances will be transferred to Early Career Researchers through an innovative program of workshops, and the resulting data will be used to create a new format for Australian genetic databases.Read moreRead less
Sound discrimination in embryos affects lifetime fitness. This project aims to investigate the role of prenatal sound discrimination on postnatal vocal learning and foraging breadth. The project expects to generate new knowledge in the area of neuroscience and psychology using an innovative approach to measure how embryos learn, and determine effects of prenatal vocal experience on the repertoire of postnatal behaviour. Expected outcomes include understanding biological mechanisms for effective ....Sound discrimination in embryos affects lifetime fitness. This project aims to investigate the role of prenatal sound discrimination on postnatal vocal learning and foraging breadth. The project expects to generate new knowledge in the area of neuroscience and psychology using an innovative approach to measure how embryos learn, and determine effects of prenatal vocal experience on the repertoire of postnatal behaviour. Expected outcomes include understanding biological mechanisms for effective learning across life stages that would be useful to develop novel approaches for non-invasive monitoring of embryonic cognition.Read moreRead less
Only at the movies: mapping the contemporary Australian cinema market. Only at the movies? is a three-year project that asks: What is the enduring appeal of cinemagoing and how is it changing? It will provide detailed analyses of formal film exhibition and distribution in Australia by combining economic, cultural and geospatial research with industry expertise.
Why do only some exotics become invasive? Combining ecological and genomic approaches to address alternative hypotheses in a recent Australian weed. This project will specifically test alternative hypotheses about how weeds become invasive. As invasive weeds affect both agricultural and native ecosystems equally, research on understanding the mechanisms of weed invasion is critical. Outcomes will benefit Australia by allowing better prioritisation of management against exotic plants already i ....Why do only some exotics become invasive? Combining ecological and genomic approaches to address alternative hypotheses in a recent Australian weed. This project will specifically test alternative hypotheses about how weeds become invasive. As invasive weeds affect both agricultural and native ecosystems equally, research on understanding the mechanisms of weed invasion is critical. Outcomes will benefit Australia by allowing better prioritisation of management against exotic plants already in the country by providing predictive tools to estimate likelihood of spread. For formal Pest Risk Analysis by regulators (eg Biosecurity Australia), our project will provide genomic tools by which the potential weediness of a regulated plant can be assessed through genetic screening, and forms part of an international effort to identify 'weedy genes'. Read moreRead less
Development Of Diagnostic Tools To Characterise Predictors Of Therapeutic Outcome In Severe Constipation
Funder
National Health and Medical Research Council
Funding Amount
$433,999.00
Summary
This project will use fibre-optic technology to create detailed high resolution maps of colonic motor patterns in both health and in patients with severe constipation. The data will be used in combination with actual patient symptoms to help identify specific markers of disease that can differentiate sub-types of constipation and ultimately guide and improve treatment in constipated patients
The puzzle of Metazoan life history evolution: are feeding larvae always primitive? Most marine animals have a complex life-cycles with alternating pelagic larvae and benthic adults. An theory about animal life-history evolution states that feeding larvae are always primitive and larval feeding is lost but not gained. This hypothesis is based in part on studies on the 'classical' trochophore of marine worms such as Serpulidae, a group with both feeding and non-feeding larvae. We intend to establ ....The puzzle of Metazoan life history evolution: are feeding larvae always primitive? Most marine animals have a complex life-cycles with alternating pelagic larvae and benthic adults. An theory about animal life-history evolution states that feeding larvae are always primitive and larval feeding is lost but not gained. This hypothesis is based in part on studies on the 'classical' trochophore of marine worms such as Serpulidae, a group with both feeding and non-feeding larvae. We intend to establish a detailed phylogeny for Serpulidae and assess the evolution of larvae in the group. If feeding larvae are shown to be secondary this will raise doubts about established theories of animal evolution.Read moreRead less
Marine flatworm parasites of elasmobranchs: a unique model for experiments exploring invasion strategies, biology and specificity to help understand parasitism. Primitive parasites with simple life cycles from ancient hosts emphasise adaptations to parasitism. Experimental studies on live eggs and infective stages of different monogenean (flatworm) parasite species from the skin, gills and cloaca of southern fiddler rays will identify critical interactions early in parasite-host relationships t ....Marine flatworm parasites of elasmobranchs: a unique model for experiments exploring invasion strategies, biology and specificity to help understand parasitism. Primitive parasites with simple life cycles from ancient hosts emphasise adaptations to parasitism. Experimental studies on live eggs and infective stages of different monogenean (flatworm) parasite species from the skin, gills and cloaca of southern fiddler rays will identify critical interactions early in parasite-host relationships that determine whether or not parasitism occurs. Basic and applied benefits include: development of a tractable experimental system for studying parasite-host relationships; strategies to control parasites in public aquaria and aquaculture; profitable and exportable expertise; excellence and research training in basic parasitology; contributions to Australia's natural heritage collections.Read moreRead less
Plant-herbivore interactions: a model two-species system from northern Australia. The proposed research addresses a critical aspect of magpie goose ecology. Understanding the interaction between the birds and the bulbs is critical to respond effectively to past and threatened losses of important sedge habitats to sea level rise. This knowledge will inform management of the Kakadu World Heritage Site and an iconic waterfowl of great cultural and economic significance. In addition to their importa ....Plant-herbivore interactions: a model two-species system from northern Australia. The proposed research addresses a critical aspect of magpie goose ecology. Understanding the interaction between the birds and the bulbs is critical to respond effectively to past and threatened losses of important sedge habitats to sea level rise. This knowledge will inform management of the Kakadu World Heritage Site and an iconic waterfowl of great cultural and economic significance. In addition to their importance as a Gondwanan relic and sole member of the Family Anseranatidae, the species is an important food-source for Aboriginal people, and tourists travel to the Kakadu wetlands to witness huge dry season congregations.Read moreRead less