Next generation Customer Relationship Management (CRM) framework through intelligence and relationships from multiple information sources. In the current competitive times, organisations need to improve their service delivery and customer care processes and provide customised service to customers. This project develops a Customer Relationship Management (CRM) framework that can extract intelligence and relationships from multiple data sources to improve customer management and satisfaction in pu ....Next generation Customer Relationship Management (CRM) framework through intelligence and relationships from multiple information sources. In the current competitive times, organisations need to improve their service delivery and customer care processes and provide customised service to customers. This project develops a Customer Relationship Management (CRM) framework that can extract intelligence and relationships from multiple data sources to improve customer management and satisfaction in public and private organisations.Read moreRead less
Turning Under-Used Geo-Referenced Data Sources into Business Success. This project focuses on market segmentation and planning strategy through the development of under-used geo-referenced data sources. Specifically, the project seeks to combine two key market intelligence software tools (Geographical Information Systems (GIS) and Data Mining Systems) with the primary focus being on the Australian automobile industry. Spatial data mining approaches will be used to sift through massive volumes o ....Turning Under-Used Geo-Referenced Data Sources into Business Success. This project focuses on market segmentation and planning strategy through the development of under-used geo-referenced data sources. Specifically, the project seeks to combine two key market intelligence software tools (Geographical Information Systems (GIS) and Data Mining Systems) with the primary focus being on the Australian automobile industry. Spatial data mining approaches will be used to sift through massive volumes of data, uncover patterns, and generate knowledge through effective database management techniques. This research will open new inter-disciplinary frontiers between marketing and GIS, with the outcomes expected to provide valuable information for decision makers at the academic, industry and governmental levels.Read moreRead less