Location-Based Personalisation in Mobile Commerce (M-Commerce). M-commerce, though playing an important role in future competitiveness of Australia, suffers a low user demand. While location-based services have taken off in Europe, they are still at their infancy in Australia. In terms of IT access, Australia is ranked lower than many Asian countries. Our work gains an understanding of users' concerns and expectations of location-based services, which leads to better application designs and thus ....Location-Based Personalisation in Mobile Commerce (M-Commerce). M-commerce, though playing an important role in future competitiveness of Australia, suffers a low user demand. While location-based services have taken off in Europe, they are still at their infancy in Australia. In terms of IT access, Australia is ranked lower than many Asian countries. Our work gains an understanding of users' concerns and expectations of location-based services, which leads to better application designs and thus a wider adoption. An examination of users' attitude towards personalised content and concerns about data privacy provides insights to Australian legislation in relation to telemarketing and data-driven marketing. National benefits will stem from a balance between telemarketing efficiency and users' benefits.Read moreRead less
Discovery Indigenous Researchers Development - Grant ID: DI0989056
Funder
Australian Research Council
Funding Amount
$30,000.00
Summary
Adoption and Effective Use of Information Communication Technologies in Indigenous Communities in Australia. This project on Indigenous use of the internet aims to identify the reasons why Indigenous Australians are 69% less likely to access the Internet than their non-Indigenous counterparts as demonstrated in the last census. This research will assist in innovative policy development including the creation of a culturally-sensitive model to assist Indigenous communities to raise their use of c ....Adoption and Effective Use of Information Communication Technologies in Indigenous Communities in Australia. This project on Indigenous use of the internet aims to identify the reasons why Indigenous Australians are 69% less likely to access the Internet than their non-Indigenous counterparts as demonstrated in the last census. This research will assist in innovative policy development including the creation of a culturally-sensitive model to assist Indigenous communities to raise their use of computers and the internet. Ultimately the aim of the research is to provide mechanisms to engage Indigenous people with current technology to advance health, education and housing outcomes in their communities. Read moreRead less