Advanced issues in market segmentation research. We will investigate unresolved questions in market segmentation research that will provide answers to the following questions as outcome:
- How to pre-assess market segmentation data structure.
- How to improve the partitioning.
- How to visualize and present the resulting segmentation solutions.
- How to generalize the outcomes over multiple periods of time.
These tasks represent fundamental methodological research. The scientific significan ....Advanced issues in market segmentation research. We will investigate unresolved questions in market segmentation research that will provide answers to the following questions as outcome:
- How to pre-assess market segmentation data structure.
- How to improve the partitioning.
- How to visualize and present the resulting segmentation solutions.
- How to generalize the outcomes over multiple periods of time.
These tasks represent fundamental methodological research. The scientific significance consequently lies in knowledge development and methodological improvement. Findings will also enable both academic researchers using market segmentation methodology as well as practitioners applying such techniques to significantly improve the quality of their market structure analyses.Read moreRead less
An Investigation of Export Performance Determinants Across Service Types. The objective of this research is to investigate the export performance drivers of services firms, and consider how these drivers differ across service types. Previous research into export performance drivers has focused primarily on manufacturers. However, theory in services marketing suggests that there are not only key differences between service firms and manufacturers, but also key differences across different service ....An Investigation of Export Performance Determinants Across Service Types. The objective of this research is to investigate the export performance drivers of services firms, and consider how these drivers differ across service types. Previous research into export performance drivers has focused primarily on manufacturers. However, theory in services marketing suggests that there are not only key differences between service firms and manufacturers, but also key differences across different service types. This research is both timely and critical given the recently stated Federal Government objective of doubling the number of exporters over the next five years, and the fact that the services sector is the fastest growing export sector.Read moreRead less
How can Small Economies Create Globally Competitive Firms in New High-Tech Industries? In today's competitive world, governments have to develop better policies to stimulate economic growth. This research will provide Australian policy makers systematic empirical evidence to develop a dedicated policy aimed at stimulating the internationalization of new ventures in biotechnology, which constitutes a frontier high-tech area. Our study and the policy recommendations that will emerge from it can ha ....How can Small Economies Create Globally Competitive Firms in New High-Tech Industries? In today's competitive world, governments have to develop better policies to stimulate economic growth. This research will provide Australian policy makers systematic empirical evidence to develop a dedicated policy aimed at stimulating the internationalization of new ventures in biotechnology, which constitutes a frontier high-tech area. Our study and the policy recommendations that will emerge from it can have a big economic impact because the health sector in biotechnology is a growing hi-tech area and has much potential to create value for the society. Read moreRead less
Securing Knowledge Processes in Organisations. This project will develop a methodology for identifying and comparing security risks associated with knowledge-intensive processes in organizations. The project addresses a significant area that has historically fallen between two research domains: organisational knowledge processes and systems, and critical information infrastructure protection. The project will establish a unified framework to balance the sharing and protection of information and ....Securing Knowledge Processes in Organisations. This project will develop a methodology for identifying and comparing security risks associated with knowledge-intensive processes in organizations. The project addresses a significant area that has historically fallen between two research domains: organisational knowledge processes and systems, and critical information infrastructure protection. The project will establish a unified framework to balance the sharing and protection of information and organizational knowledge. Outcomes include a framework for modelling knowledge-intensive processes to assess their security vulnerability, an associated methodology of creating security risk profiles of knowledge intensive processes and the validation of the methodology in 3 to 6 organizations.Read moreRead less
Managing E-Business using Ontology-Based Multi-Agent Systems (OBMAS). In view of some notorious corporate failures affecting large number of innocent investors, financial services (in which Australia is a major exporter) regulations need the cooperation of people from diverse organisations and geographical locations. This cooperation needs to be supported by sophisticated tools, such as intelligent agents. This requires a common understanding (not available now) of terminologies and processes (s ....Managing E-Business using Ontology-Based Multi-Agent Systems (OBMAS). In view of some notorious corporate failures affecting large number of innocent investors, financial services (in which Australia is a major exporter) regulations need the cooperation of people from diverse organisations and geographical locations. This cooperation needs to be supported by sophisticated tools, such as intelligent agents. This requires a common understanding (not available now) of terminologies and processes (semantics) of management within and across organisations. This project aims to demonstrate a new approach to solving the problem, and its validation in the important area of financial management, significant for Australia's financial industry. The proposed methodology is expected to benefit all sectors of e-business.Read moreRead less
Maximising diffusion of innovative products on public infrastructure projects: A qualitative management study of open innovation systems. Australia's infrastructure in water, energy, health, education, transport and communication is the platform for our future prosperity and growth. In response to an identified deficit, Australian governments are embarking on major investment programs. Our ability to deliver these programs efficiently and effectively relies heavily on the promotion of innovation ....Maximising diffusion of innovative products on public infrastructure projects: A qualitative management study of open innovation systems. Australia's infrastructure in water, energy, health, education, transport and communication is the platform for our future prosperity and growth. In response to an identified deficit, Australian governments are embarking on major investment programs. Our ability to deliver these programs efficiently and effectively relies heavily on the promotion of innovation in the delivery phase. This study contributes to this major challenge by identifying how diffusion of innovative products can be maximised on infrastructure projects, focusing on knowledge flows within open innovation systems. The study will provide tools to optimise delivery of a world-class and integrated infrastructure network to meet Australia's future social and economic needs.Read moreRead less
Managing the risks of cross-sector R&D collaboration. One of the most interesting and dynamic forms of cross-sector R&D collaboration in Australia occurs through the Cooperative Research Centre (CRC) Program. This study investigates how collaboration and 'risk' is managed among CRCs and their partners. It is pioneering research bringing two aspects of cross-sector collaboration into a single, longitudinal study. The study will produce new knowledge concerning: management processes in cross-secto ....Managing the risks of cross-sector R&D collaboration. One of the most interesting and dynamic forms of cross-sector R&D collaboration in Australia occurs through the Cooperative Research Centre (CRC) Program. This study investigates how collaboration and 'risk' is managed among CRCs and their partners. It is pioneering research bringing two aspects of cross-sector collaboration into a single, longitudinal study. The study will produce new knowledge concerning: management processes in cross-sector R&D, organisational change and the impact of sustained collaboration on partners, and the role of public policy on collaborative R&D in Australia.Read moreRead less
Understanding civil society activists. The growing role and importance of civil society groups demands an understanding of their philosophical and intellectual underpinnings and who the people are that support their agendas. This project provides a multifaceted picture of the supporters of three critical social causes: environmental sustainability, animal welfare and economic globalisation. Understanding who these people are and what motivates them will give us a better understanding of many o ....Understanding civil society activists. The growing role and importance of civil society groups demands an understanding of their philosophical and intellectual underpinnings and who the people are that support their agendas. This project provides a multifaceted picture of the supporters of three critical social causes: environmental sustainability, animal welfare and economic globalisation. Understanding who these people are and what motivates them will give us a better understanding of many of the drivers of our own economic and social future, thereby helping to strengthen Australia's social and economic fabric.Read moreRead less
Driving Innovation: Mixing, Matching and Transforming Knowledge-Intensive Services into Innovation. The principal aim of the project is to elucidate the ways in which firms mix and match internally and externally provided knowledge intensive services to build the capability and competences needed for sustained innovation. By investigating an area of innovation largely overlooked by international and Australian analysts, the project aims to provide policy makers with substantial analytical and em ....Driving Innovation: Mixing, Matching and Transforming Knowledge-Intensive Services into Innovation. The principal aim of the project is to elucidate the ways in which firms mix and match internally and externally provided knowledge intensive services to build the capability and competences needed for sustained innovation. By investigating an area of innovation largely overlooked by international and Australian analysts, the project aims to provide policy makers with substantial analytical and empirical insights as the basis for more effective industrial development strategy. The project is rooted and develops from parallel work by 12 OECD countries to provide unequalled access for Australian policymakers to comparative data from many of Australia's partner nations.Read moreRead less
Collective action and collaborative governance in crisis situations. This project aims at tackling the challenges that coordinated collective action faces in situations of complex crisis. It will generate novel scholarly knowledge that addresses the question of how a heterogeneous collective of actors that transcends organizational and institutional boundaries can establish, sustain, restore, and organize the capacity to act and make appropriate decisions in crisis situations. The expected outco ....Collective action and collaborative governance in crisis situations. This project aims at tackling the challenges that coordinated collective action faces in situations of complex crisis. It will generate novel scholarly knowledge that addresses the question of how a heterogeneous collective of actors that transcends organizational and institutional boundaries can establish, sustain, restore, and organize the capacity to act and make appropriate decisions in crisis situations. The expected outcomes include an improved theoretical understanding of multi-actor collaborative governance in crisis situations by identifying obstacles and governance gaps that need to be overcome. This should provide significant benefits in terms of national and international response strategies to crisis situations of various kind.Read moreRead less