Transforming Tourists' Antarctic Experience. With the Antarctic tourist industry currently growing and diversifying, the project aims to discover how cruise operators can foster positive and culturally informed relationships with the region among visitors of different national backgrounds. Through extensive in-situ fieldwork with partner Intrepid Travel, the project expects to generate new understandings of how operators' active mediating role combines with multisensory experience of Antarctica ....Transforming Tourists' Antarctic Experience. With the Antarctic tourist industry currently growing and diversifying, the project aims to discover how cruise operators can foster positive and culturally informed relationships with the region among visitors of different national backgrounds. Through extensive in-situ fieldwork with partner Intrepid Travel, the project expects to generate new understandings of how operators' active mediating role combines with multisensory experience of Antarctica to forge human connections with this extreme but fragile place. Anticipated outcomes include protocols for best practice in designing and implementing tourist experiences. By encouraging diverse visitors to value Antarctica, the project should benefit both operators and the polar environment.Read moreRead less
Persuading tourists to use fewer natural resources when on holidays. This project aims to bring sustainable reductions in resource use to mainstream tourism, one of the world’s largest, most resource-intensive sectors. The project challenges the view that pro-environmental attitudes are a pre-requisite for pro-environmental behaviours, and in doing so promotes redesigning social practices in accommodation to achieve greater sustainability outcomes. Using an experimental design, this project will ....Persuading tourists to use fewer natural resources when on holidays. This project aims to bring sustainable reductions in resource use to mainstream tourism, one of the world’s largest, most resource-intensive sectors. The project challenges the view that pro-environmental attitudes are a pre-requisite for pro-environmental behaviours, and in doing so promotes redesigning social practices in accommodation to achieve greater sustainability outcomes. Using an experimental design, this project will provide empirical evidence on the efficacy of combining smart technology and interpersonal communication into a smart-service intervention to change guest resource use. The desired outcomes will be less resource consumption, greater guest satisfaction, and an evidence-based approach to a greener mainstream economy.Read moreRead less