Promoting and managing national parks into the 21st century. National parks protect two thirds of Australia's biodiversity. If society does not regard parks as important, biodiversity loss through neglect is inevitable. This project aims to improve our understanding of the place of parks in society. Methods from marketing research, assessing and shifting the 'market position' of parks and managing the quality of visitors' experiences in parks to increase visitor loyalty, will be refined and appl ....Promoting and managing national parks into the 21st century. National parks protect two thirds of Australia's biodiversity. If society does not regard parks as important, biodiversity loss through neglect is inevitable. This project aims to improve our understanding of the place of parks in society. Methods from marketing research, assessing and shifting the 'market position' of parks and managing the quality of visitors' experiences in parks to increase visitor loyalty, will be refined and applied in two Australian states; Victoria and Western Australia. The project will build on and improve theories, methodologies and instruments for positioning and managing parks and visitors to parks in these two states and beyond, to achieve better knowledge and support for parks in 21st century society.Read moreRead less
Special Research Initiatives - Grant ID: SR200200977
Funder
Australian Research Council
Funding Amount
$256,800.00
Summary
Revitalising Country: The Lurujarri and Tjilbruke Walking Trails. This project aims to expand Australian tourism to include more Indigenous walking trails. With two Indigenous partner communities, the project expects to generate new knowledge for intergenerational knowledge transfer, reciprocal care, and tourism research using Indigenous theory and methods. Expected outcomes include a national trail map, a walking trail template, a proposal for a new trail with local councils, a conference of In ....Revitalising Country: The Lurujarri and Tjilbruke Walking Trails. This project aims to expand Australian tourism to include more Indigenous walking trails. With two Indigenous partner communities, the project expects to generate new knowledge for intergenerational knowledge transfer, reciprocal care, and tourism research using Indigenous theory and methods. Expected outcomes include a national trail map, a walking trail template, a proposal for a new trail with local councils, a conference of Indigenous trail leaders, academic articles, and a monograph. This should provide significant benefits to Indigenous communities, with revitalised knowledge of Country, business opportunities and the development of a new Australian tourism product.Read moreRead less