Information Provision and the Valuation of Social Issues. Societies are more than the sum of the transactions in which people engage. Understanding the tradeoffs that people make between social attributes embedded within products and the functional components of those products are critical if we are to value fully the consumption of the society. In particular, to the extent that the social component of consumption is undervalued or biased because of a lack of understanding of what is being pur ....Information Provision and the Valuation of Social Issues. Societies are more than the sum of the transactions in which people engage. Understanding the tradeoffs that people make between social attributes embedded within products and the functional components of those products are critical if we are to value fully the consumption of the society. In particular, to the extent that the social component of consumption is undervalued or biased because of a lack of understanding of what is being purchased, the society will be allocating its consumption dollar in a manner that is both economically and socially inefficient.Read moreRead less
An investigation of the nature and effects of point-of-sale promotions for alcohol beverages. There is increasing evidence that alcohol consumption is influenced by alcohol advertising, pricing, and marketing activities. However, the current lack of clear evidence on the effect of different promotions (such as reduced-price drinks, competitions etc) means that the current guidelines are unclear and unenforceable. This project will provide clear guidance for policy makers on the effects of the di ....An investigation of the nature and effects of point-of-sale promotions for alcohol beverages. There is increasing evidence that alcohol consumption is influenced by alcohol advertising, pricing, and marketing activities. However, the current lack of clear evidence on the effect of different promotions (such as reduced-price drinks, competitions etc) means that the current guidelines are unclear and unenforceable. This project will provide clear guidance for policy makers on the effects of the different forms of alcohol promotions, allowing for better monitoring and regulation of alcohol marketing. The key benefit of this project lies in the potential to develop a clear strategy to reduce alcohol-related harm by addressing inappropriate marketing and promotion of alcohol. Read moreRead less
CROSS-CULTURAL DIFFERENCES IN PERCEPTIONS OF CONSUMPTION ETHICS. This research addresses the influence of such culturally distinct variables as the relevance of important others in determining and acting on ethical interpretations, the significance of external factors such as prominence of brand name on interpretations by consumers, and the importance of the type of potential ethical infraction. It utilises an interpretive research paradigm that poses potential ethical consumption dilemmas and ....CROSS-CULTURAL DIFFERENCES IN PERCEPTIONS OF CONSUMPTION ETHICS. This research addresses the influence of such culturally distinct variables as the relevance of important others in determining and acting on ethical interpretations, the significance of external factors such as prominence of brand name on interpretations by consumers, and the importance of the type of potential ethical infraction. It utilises an interpretive research paradigm that poses potential ethical consumption dilemmas and examines consumers? reactions. The interpretations of the dilemmas (are ethical issues perceived?) and informants? justifications for their actions are investigated across countries to examine how the cultural lens through which consumption decisions are viewed can shape reactions.Read moreRead less