Testing trade mark law's image of the consumer. An effective trade mark law is vital both to protect consumers and to allow businesses to build brand recognition. This project seeks to put Australian trade mark law on a firmer empirical footing by bringing together experts from psychology, law and marketing to test the law’s assumptions against actual consumer responses.
Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XM ....Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XML profiles for the different data sets and business processes, novel techniques for conjoint mining of structured and semi-structured data, and adaptive business intelligence techniques. The results will be validated using large real-world data sets provided by the partner organisation.Read moreRead less
Integrated Intelligent Decision Support for Field Design and Management of Census Operations in Australia. This project contributes to a more reliable and accurate measurement of the number and key characteristics of Australian people by supporting a more efficient and effective field design and management of the Census operations. As the Census provides a snapshot of Australia and is crucial to communities, private institutions and all levels of government in the planning of services and facili ....Integrated Intelligent Decision Support for Field Design and Management of Census Operations in Australia. This project contributes to a more reliable and accurate measurement of the number and key characteristics of Australian people by supporting a more efficient and effective field design and management of the Census operations. As the Census provides a snapshot of Australia and is crucial to communities, private institutions and all levels of government in the planning of services and facilities, this project not only addresses the research priority of smart information use, but also contributes to strengthening Australia's social and economic fabric. This project will also train highly qualified IT specialists critical to Australia's scientific and industrial development, thus increasing our competitiveness in information technology R&D.Read moreRead less
Data-driven water quality treatment management decision support system. Data-driven water quality treatment management decision support system. This project aims to develop a robust decision support system to predict manganese and the character and concentration of dissolved organic matter in drinking water reservoirs, using intelligent algorithms and data collected through remote autonomous instrumentation. These predicted water quality parameters could be used as model input variables to provi ....Data-driven water quality treatment management decision support system. Data-driven water quality treatment management decision support system. This project aims to develop a robust decision support system to predict manganese and the character and concentration of dissolved organic matter in drinking water reservoirs, using intelligent algorithms and data collected through remote autonomous instrumentation. These predicted water quality parameters could be used as model input variables to provide real-time decisions for plant operators on the required treatment regime for incoming raw water, and advise them on the optimal reservoir offtake depth. This will potentially minimise treatment costs and health risks for consumers. The ultimate goal is to significantly enhance current water supply management practices.Read moreRead less
Context-aware mobile decision support systems for medical emergency management in mass gatherings. This project contributes to gaining a clearer understanding of the nature and requirements of medical emergency during mass gathering events. We will build and test a mobile real time decision support tool for improving efficiency of medical decisions to strengthen Australia's ability to manage potential health- related hazards. This project addresses research priorities of promoting and maintainin ....Context-aware mobile decision support systems for medical emergency management in mass gatherings. This project contributes to gaining a clearer understanding of the nature and requirements of medical emergency during mass gathering events. We will build and test a mobile real time decision support tool for improving efficiency of medical decisions to strengthen Australia's ability to manage potential health- related hazards. This project addresses research priorities of promoting and maintaining good health. It capitalizes on smart information use and will be of great benefit to mass gatherings emergency management. This project will also train highly qualified IT specialists critical to Australia's scientific and industrial development, thus increasing our competitiveness in information technology R&D. Read moreRead less