The independent and combined effects of front-of-pack food labelling systems and health claims on consumers' food-related beliefs and behaviours. Recent developments in food labelling policy are changing the nature of the food environment. This project aims to allow the Australian government to capitalise on its investments in food labelling and health claims policies by investigating the independent and combined effects of front-of-pack labelling systems and health claims on adults' and childre ....The independent and combined effects of front-of-pack food labelling systems and health claims on consumers' food-related beliefs and behaviours. Recent developments in food labelling policy are changing the nature of the food environment. This project aims to allow the Australian government to capitalise on its investments in food labelling and health claims policies by investigating the independent and combined effects of front-of-pack labelling systems and health claims on adults' and children's food-related beliefs and behaviours. Three different forms of front-of-pack labelling systems and three types of health claims will be tested in varying combinations to identify the effects on different consumer segments, especially those of lower socioeconomic status. This approach aims to show how different forms of nutrition information are processed and traded-off during decision making.Read moreRead less
Super Financial Security: Improving Flexibility, Trust and Communication. This project aims to address the significant worldwide challenge of how to safeguard financial wellbeing at older ages. In doing so it aims to investigate three important and interconnected influences on retirement preparation: flexible choice architecture, trust formation and effective communication. The project aims to use a combination of innovative modelling, experimental and field-based approaches. The principal expec ....Super Financial Security: Improving Flexibility, Trust and Communication. This project aims to address the significant worldwide challenge of how to safeguard financial wellbeing at older ages. In doing so it aims to investigate three important and interconnected influences on retirement preparation: flexible choice architecture, trust formation and effective communication. The project aims to use a combination of innovative modelling, experimental and field-based approaches. The principal expected outcomes are insights into the factors that guide superannuation choice, build trust with superannuation providers, and ensure clear and effective communication with members.Read moreRead less
An explainability oriented approach to manage dependent supply chain risks. This project aims to help supply chain companies model the impact on their operations by capturing the uncertainties impacting their upstream suppliers. In the current uncertain business environment, the project's outcome will benefit service-based industries to have an enhanced understanding of their operating environment and take decisions accordingly to avoid failures. This will significantly increase the productivity ....An explainability oriented approach to manage dependent supply chain risks. This project aims to help supply chain companies model the impact on their operations by capturing the uncertainties impacting their upstream suppliers. In the current uncertain business environment, the project's outcome will benefit service-based industries to have an enhanced understanding of their operating environment and take decisions accordingly to avoid failures. This will significantly increase the productivity of Australian service-based industries across different domains. The expected outcome is that it generates new knowledge by which risk managers of a focal company can conjointly consider risk identification/assessment with risk management analysis to develop explainable strategies for managing uncertainties. Read moreRead less
Testing trade mark law's image of the consumer. An effective trade mark law is vital both to protect consumers and to allow businesses to build brand recognition. This project seeks to put Australian trade mark law on a firmer empirical footing by bringing together experts from psychology, law and marketing to test the law’s assumptions against actual consumer responses.
A safety-preserving ecosystem for autonomous driving. In this project, Macquarie University will collaborate with UTS and SilverQuest to develop an innovative safety-preserving ecosystem for autonomous driving. This system will not only be adopted by SilverQuest’s customers (automotive companies) to secure their latest autonomous driving models, but also be commercialised as a toolset that can be plugged into existing autonomous vehicles to detect and prevent malicious attacks on autonomous driv ....A safety-preserving ecosystem for autonomous driving. In this project, Macquarie University will collaborate with UTS and SilverQuest to develop an innovative safety-preserving ecosystem for autonomous driving. This system will not only be adopted by SilverQuest’s customers (automotive companies) to secure their latest autonomous driving models, but also be commercialised as a toolset that can be plugged into existing autonomous vehicles to detect and prevent malicious attacks on autonomous driving models. The project will lead to two innovations: in theory design an attack detection and prevention ecosystem for autonomous driving and in application implement a safety analysis toolset for industry-scale autonomous systems.Read moreRead less
Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XM ....Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XML profiles for the different data sets and business processes, novel techniques for conjoint mining of structured and semi-structured data, and adaptive business intelligence techniques. The results will be validated using large real-world data sets provided by the partner organisation.Read moreRead less
Accounting for Sustainability: Developing an Integrated Approach for Sustainability Assessments. In today's challenging world, we need to find new ways to sustain our cities, communities and organisations. In the past decade, various bodies have developed highly sophisticated indicators for monitoring and measuring sustainability. However these indicators often become detached from practical tasks at hand - managing businesses, preserving the environment, or promoting social and cultural well-be ....Accounting for Sustainability: Developing an Integrated Approach for Sustainability Assessments. In today's challenging world, we need to find new ways to sustain our cities, communities and organisations. In the past decade, various bodies have developed highly sophisticated indicators for monitoring and measuring sustainability. However these indicators often become detached from practical tasks at hand - managing businesses, preserving the environment, or promoting social and cultural well-being. This project will develop a framework and software system for evaluating and applying indicators in common planning and reporting situations. The project will benefit Australian organisations by a) developing clear, practical sustainability goals; b) lowering cost of reporting compliance and c) improving sustainability practices.Read moreRead less
Development of computer-based decision support tools using population pharmacokinetic/pharmacodynamic models. Diabetes is an epidemic that presents an enormous burden to health systems of both developed and developing nations. Australia spends an estimated $35 billion on the condition annually, with costs set to rise with increasing diagnosis rates. Additionally, the burden of diabetes is more prominent in indigenous Australians. We intend to improve management of this disease in non-indigenous ....Development of computer-based decision support tools using population pharmacokinetic/pharmacodynamic models. Diabetes is an epidemic that presents an enormous burden to health systems of both developed and developing nations. Australia spends an estimated $35 billion on the condition annually, with costs set to rise with increasing diagnosis rates. Additionally, the burden of diabetes is more prominent in indigenous Australians. We intend to improve management of this disease in non-indigenous and indigenous Australians by development of a user-friendly computer-based decision support tool for doctors. Once established, this tool will have applications in other fields of health care where support is needed to make informed dosing decisions for critical medications and have the potential to reduce financial and social impacts of chronic disease.Read moreRead less