Transforming Drivers: Driving as Social, Cultural and Gendered Practice. Drawing on cultural studies, social psychology, philosophy and social studies of technology, this interdisciplinary project responds to industry calls for more in-depth alternatives to traditional models of driver psychology that rely on behaviour. A model of driving as a complex cultural practice and social activity will be elaborated through an innovative approach which explores the links between the experience of drivin ....Transforming Drivers: Driving as Social, Cultural and Gendered Practice. Drawing on cultural studies, social psychology, philosophy and social studies of technology, this interdisciplinary project responds to industry calls for more in-depth alternatives to traditional models of driver psychology that rely on behaviour. A model of driving as a complex cultural practice and social activity will be elaborated through an innovative approach which explores the links between the experience of driving, cultural identity and media representations. The focus is on young drivers, with a special emphasis on gender differences. The project will generate new approaches to road safety research and driver education campaigns.Read moreRead less