Voices From the West End: The Fremantle Living Histories Project. 'Voices From the West End' is a pioneering collaborative research project that focuses on the multifaceted history of the West End Conservation Area, Fremantle's central heritage district. The aim of the project is to assemble and interweave the multiple and varied voices of the people of the port city, past and present, so as to produce an historical mosaic reflecting its evolution from the time of settlement until the present da ....Voices From the West End: The Fremantle Living Histories Project. 'Voices From the West End' is a pioneering collaborative research project that focuses on the multifaceted history of the West End Conservation Area, Fremantle's central heritage district. The aim of the project is to assemble and interweave the multiple and varied voices of the people of the port city, past and present, so as to produce an historical mosaic reflecting its evolution from the time of settlement until the present day. This highly original project will produce histories in two formats: in publications designed to reach a wide scholarly audience; and in a digital interactive documentary form.Read moreRead less
Understanding cross-cultural consumer behaviour and implications for effective segmentation, targeting and positioning of Western Australia as a tourism destination. This research extends a model of cross-cultural consumer behaviour suggested by the first CI (Lee, 2000) that provides richer specification of the antecedents of people's actions than previously suggested models. The model will be compared with these models, which have been successful in Western, but less successful in Eastern, cult ....Understanding cross-cultural consumer behaviour and implications for effective segmentation, targeting and positioning of Western Australia as a tourism destination. This research extends a model of cross-cultural consumer behaviour suggested by the first CI (Lee, 2000) that provides richer specification of the antecedents of people's actions than previously suggested models. The model will be compared with these models, which have been successful in Western, but less successful in Eastern, cultures. The model will be tested in the tourism domain to predict intentions and behaviour of potential visitors. Results will be used to improve the effectiveness of Western Australia's tourism marketing. In addition, a method to reduce social desirability bias will be tested, as will two scales measuring aspects of culture. Read moreRead less