I am an epidemiologist whose research is concerned with investigating the behavioural, social, structural and environmental determinants of obesity and its antecedent behaviours
Television Advertising To Promote NHMRC Guidelines For Low Risk Alcohol Consumption: Experimental Study
Funder
National Health and Medical Research Council
Funding Amount
$670,013.00
Summary
This project aims to experimentally assess the impact of television advertising that promotes the 2009 NHMRC Guidelines on alcohol consumption, on adults' (aged 18-64) estimates of drinking levels that incur an increased risk of short and long term harm. The Guidelines advise that adults should limit consumption to 2 standard drinks/day to reduce the risk of lifetime harm, and to 4 standard drinks on any single drinking occasion to reduce the risk of short-term harm from that occasion.