Bahavioural Determinants of the Adoption of Forward Market by Australian Wool Producers. It is estimated that 85% of Australian wool is sold in Auction, making it the dominant market system to sell wool. However, wool prices have fluctuated significantly in the auction system resulting in wool producers looking for alternative market systems. The Forward Market (selling wool in advance directly to the traders) is one such alternative market system which could offer guaranteed price to the wool p ....Bahavioural Determinants of the Adoption of Forward Market by Australian Wool Producers. It is estimated that 85% of Australian wool is sold in Auction, making it the dominant market system to sell wool. However, wool prices have fluctuated significantly in the auction system resulting in wool producers looking for alternative market systems. The Forward Market (selling wool in advance directly to the traders) is one such alternative market system which could offer guaranteed price to the wool producers. Despite its obvious advantages only 7% of wool producers sell wool through Forward Market system. This project investigates the behavioural determinants for the adoption of Forward Market system by the wool producers. We will develop a valid and reliable adoption model using Structural Equation Modelling approach through two rounds of data collection from the wool producers. The results will enhance wool industry's understanding of producers? response to the Forward Market system and thus help the policy makers to promote the alternative market system effectively. Read moreRead less
The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context. The study poses important new questions about the impact well-established customer marketing approaches, such as value, have, within a professional service environment. It is unclear whether organisations focus on such concepts when developing strategy and, if so, how they use them when formulating strategy and this will be investigated. A second question, which is of academic and ....The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context. The study poses important new questions about the impact well-established customer marketing approaches, such as value, have, within a professional service environment. It is unclear whether organisations focus on such concepts when developing strategy and, if so, how they use them when formulating strategy and this will be investigated. A second question, which is of academic and practical importance, is the impact such strategies have on organisational performance, and this will also be examined. Understanding the link between strategy and organisational performance is vital as managers have difficulty assessing the relevance of their marketing activities.Read moreRead less
Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less
Next generation Customer Relationship Management (CRM) framework through intelligence and relationships from multiple information sources. In the current competitive times, organisations need to improve their service delivery and customer care processes and provide customised service to customers. This project develops a Customer Relationship Management (CRM) framework that can extract intelligence and relationships from multiple data sources to improve customer management and satisfaction in pu ....Next generation Customer Relationship Management (CRM) framework through intelligence and relationships from multiple information sources. In the current competitive times, organisations need to improve their service delivery and customer care processes and provide customised service to customers. This project develops a Customer Relationship Management (CRM) framework that can extract intelligence and relationships from multiple data sources to improve customer management and satisfaction in public and private organisations.Read moreRead less
Strategic evaluation model for business-to-business electronic marketplace participation. Striving to become a knowledge-based nation is dependent upon the effective adoption, diffusion and implementation of ICT throughout the business community. The developing world markets, brought about by e-commerce and the increased ability to trade globally facilitated by e-markets, have created significant opportunities for Australian organisations. This research will produce a dynamic model that can be ....Strategic evaluation model for business-to-business electronic marketplace participation. Striving to become a knowledge-based nation is dependent upon the effective adoption, diffusion and implementation of ICT throughout the business community. The developing world markets, brought about by e-commerce and the increased ability to trade globally facilitated by e-markets, have created significant opportunities for Australian organisations. This research will produce a dynamic model that can be used to not only evaluate e-marketplace participation but a wide range of Internet applications. The research will provide Australian managers with the foundation of knowledge needed to guide and support their decision-making when implementing new technology.Read moreRead less
Dynamic Life Cycle Evaluation of Customer Relationship Management Systems. Striving to become a knowledge based nation is dependent upon effective adoption, diffusion and implementation of information and communication technology thoughout the business community. This research will produce a dynamic model that can be used to evaluate enterprise wide applications such as electronic Customer Relationship Management (CRM) so that managers can examine the impact of new tehnology on business processe ....Dynamic Life Cycle Evaluation of Customer Relationship Management Systems. Striving to become a knowledge based nation is dependent upon effective adoption, diffusion and implementation of information and communication technology thoughout the business community. This research will produce a dynamic model that can be used to evaluate enterprise wide applications such as electronic Customer Relationship Management (CRM) so that managers can examine the impact of new tehnology on business processes. In addition, the research will provide managers wit the foundation of knowledge needed to guide and support their decision-making when implementing new technology. Read moreRead less
Virtual Innovation Clusters: the Grid and Customer Relationship Management. Innovation Clusters are seen as geographically based and focussed on product development. Recent studies however indicate that technical innovation in geographic clusters is lower than geographically dispersed companies, and that their competitiveness arises from innovations in tailoring products and marketing. The emergence of the ?Grid? enhances the capabilities of ?Virtual? Clusters. Through installation of a Grid Por ....Virtual Innovation Clusters: the Grid and Customer Relationship Management. Innovation Clusters are seen as geographically based and focussed on product development. Recent studies however indicate that technical innovation in geographic clusters is lower than geographically dispersed companies, and that their competitiveness arises from innovations in tailoring products and marketing. The emergence of the ?Grid? enhances the capabilities of ?Virtual? Clusters. Through installation of a Grid Portal and Grid-enabling analysis tools, we export the capabilities of a geographical cluster around Europe's leading computational facility and contrast this with a Virtual Cluster in Australia, where we demonstrate an innovative application of High-Performance Computing to modelling consumer behaviour and managing customer relations.Read moreRead less
An exploration of the development and effectiveness of word-of-mouth communication in financial services markets. Word-of-mouth plays a critical role in marketing. Organisations are continually seeking new ways to achieve competitive advantage and word-of-mouth represents such an opportunity. However, previous research is limited, for example using word-of-mouth intentions to test the outcome of a consumer model. The proposed study, however, addresses not only the factors that lead to word-of-m ....An exploration of the development and effectiveness of word-of-mouth communication in financial services markets. Word-of-mouth plays a critical role in marketing. Organisations are continually seeking new ways to achieve competitive advantage and word-of-mouth represents such an opportunity. However, previous research is limited, for example using word-of-mouth intentions to test the outcome of a consumer model. The proposed study, however, addresses not only the factors that lead to word-of-mouth but also the consequences of word-of-mouth We suggest perceived value is a core contributor to word-of-mouth and will examine the relationship between word-of-mouth development, value perceptions and purchase. The study has key practical implications for service providers, such as our financial service industry partner.Read moreRead less
Funding our future: perceptions of the value of financial planning advice. This project will examine how perceptions of the value of financial planning advice are formed over time. If this is understood then both government and the industry can develop better strategies to encourage those who can benefit from financial advice to recognise and gain value from the service.