Managing Productive and Collaborative Relations in Australian Workplaces. Concerns over workplace productivity are high on the agenda of policymakers. Evidence suggests that collaboration in the workplace and high involvement approaches have a productivity premium of up to 20 per cent over those without the commitment to collaborative approaches. However, collective relations do not necessarily mean union relations nor necessarily collaborative relations. This research will benefit Australia's s ....Managing Productive and Collaborative Relations in Australian Workplaces. Concerns over workplace productivity are high on the agenda of policymakers. Evidence suggests that collaboration in the workplace and high involvement approaches have a productivity premium of up to 20 per cent over those without the commitment to collaborative approaches. However, collective relations do not necessarily mean union relations nor necessarily collaborative relations. This research will benefit Australia's social and economic fabric through understanding alternative means by which collaborative workplace relations lead to productivity gains. This is consistent with the current policy approach of government in promoting productive and harmonious workplace level industrial relations.Read moreRead less
Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less