Bringing The Iconic Australian Herring (Arripis Georgianus) To The Food Service And Retail Market – Phase One
Funder
Fisheries Research and Development Corporation
Funding Amount
$70,000.00
Summary
This Australian Herring FRDC project is a strategic initiative to promote the recently recovered commercial Herring fishery. Blueshift and the commercial sector – represented by Fins Seafood and Albany Seafoods, are strong supporters of benefiting the commercial herring industry through increased demand and production. Fins Seafood focus on locally sourced seafood and have the experience and are passionate in this area, solidifying their undeniable importance to be a part of this project. This Australian Herring FRDC project is a strategic initiative to promote the recently recovered commercial Herring fishery. Blueshift and the commercial sector – represented by Fins Seafood and Albany Seafoods, are strong supporters of benefiting the commercial herring industry through increased demand and production. Fins Seafood focus on locally sourced seafood and have the experience and are passionate in this area, solidifying their undeniable importance to be a part of this project.
The project is needed to reaffirm the presence Australian Herring within the seafood market as commercial landings increase over the coming decade. If Australian Herring is successfully marketed, there is a potential for success within the local domestic market and potentially for export, if export approval is granted by the Australian Government. Furthermore, it is designed to address these challenges by providing investment for research, development, and extension initiatives aimed at improving the sustainability and profitability of the Australian Herring fishery. If successful, this proposal aims to obtain an accurate sense of the market appetite and consumer demand, as well as the potential to value-add by using local seafood processors.
Effective marketing through potential branding, introduction of new products and developing the presence of Australian Herring locally will be beneficial to industry and consumers. Furthermore, successful utilisation of all associated fish waste will bring more value and benefit to industry.
Objectives: 1. Identification of the current market demand and future demand forecasts for Australian Herring. 2. Transition Australian Herring from bait to the higher-value human consumption market. 3. Development of three value-add Australian Herring products. 4. Identification of methods of full utilisation of Australian Herring waste products. 5. Development of effective market strategies to introduce value-add Australian Herring products to the retail market. Read moreRead less
Bringing The Iconic Australian Herring (Arripis Georgianus) To The Food Service And Retail Market – Phase Two
Funder
Fisheries Research and Development Corporation
Funding Amount
$169,000.00
Summary
The WA commercial herring fishery recently reopened following improvements in the stocks sustainability assessments. The product has traditionally been predominantly used for bait. This project, in partnership with herring producers, processors and retailers, will commence with a historical and current status review and consultation to better understand barriers and opportunities for commercial success of herring products for human consumption. Review of the commercial success or otherwise of ....The WA commercial herring fishery recently reopened following improvements in the stocks sustainability assessments. The product has traditionally been predominantly used for bait. This project, in partnership with herring producers, processors and retailers, will commence with a historical and current status review and consultation to better understand barriers and opportunities for commercial success of herring products for human consumption. Review of the commercial success or otherwise of similar underutilised species (such as Australian Salmon) will also be included. From this review, it is intended to identify, develop and implement three new retail and/or food service opportunities for herring for human consumption. Such opportunities, informed by the review, may be new product based (incorporating alternate processing strategies and/or 100% utilisation principles) or focussed on new marketing strategies. Evaluation for future commercial success will be economic, logistical and technical and will use evaluation metrics developed in previous projects. An enhanced use of herring for human consumption may not only increase profitability but may also lead to greater stock access for fishers. A framework for improving commercial success of such underutilised species research projects(reported in FRDC 2017/185) may be further extended by the study. Objectives: 1. Identify options to value add and (where possible) fully utilise the Australia Herring through the human consumption market 2. Investigate, implement and evaluate up to three human consumption market opportunities for Australian Herring-based products 3. Document and extend the developed supply chain framework methodology to get proposed new products to the market and explain how it can be replicable for other similar underutilised / lesser-known species Read moreRead less