Reducing the Australian tourism industry's vulnerability to external shocks: identifying and understanding disaster-resilient tourists. The tourism industry is vulnerable to external shocks, such as the 9/11 terrorist attacks, Severe Acute Respiratory Syndrome (SARS) and the Global Financial Crisis, all of which led to immediate and substantial drops in tourism demand of between 4 per cent and 55 per cent. This project investigates a new way of reducing this vulnerability well in advance of disa ....Reducing the Australian tourism industry's vulnerability to external shocks: identifying and understanding disaster-resilient tourists. The tourism industry is vulnerable to external shocks, such as the 9/11 terrorist attacks, Severe Acute Respiratory Syndrome (SARS) and the Global Financial Crisis, all of which led to immediate and substantial drops in tourism demand of between 4 per cent and 55 per cent. This project investigates a new way of reducing this vulnerability well in advance of disasters occurring: targeting the segment of disaster-resilient tourists.Read moreRead less
Better destination image data through lower cognitive load measures. This project will develop survey question formats which require less cognitive effort from respondents, leading to: (1) better market insight and improved business strategies for the tourism industry; (2) better tourism consumer behaviour theories; and (3) the collection of higher quality image data by market researchers for their clients.
Reducing plate waste in hotels - which interventions are most effective? This project aims to quantify the comparative effectiveness of belief-based and choice-architecture-based interventions in reducing food waste generated by tourists at hotel buffets. Expected outcomes include: new insights into effective triggers of pro-environmental tourist behaviour; the first empirical data on carbon emissions caused by plate waste in tourism; an automatic plate waste measurement system and benchmarking ....Reducing plate waste in hotels - which interventions are most effective? This project aims to quantify the comparative effectiveness of belief-based and choice-architecture-based interventions in reducing food waste generated by tourists at hotel buffets. Expected outcomes include: new insights into effective triggers of pro-environmental tourist behaviour; the first empirical data on carbon emissions caused by plate waste in tourism; an automatic plate waste measurement system and benchmarking app for monitoring and comparison; and effective practical measures to reduce avoidable food leftovers generated by tourists. This should provide significant benefits by: lowering food cost for the struggling tourism industry, reducing carbon emissions, and contributing to Australia’s aim of halving food waste by 2030.Read moreRead less
Encouraging voluntary purchasing of carbon offsets. Climate change is one of the most critical challenges societies collectively face today and in the future. Voluntary carbon offsetting offers a solution that avoids politically costly mandatory offset schemes. Yet, currently very few people purchase carbon offsets voluntarily; fewer than 10% of air travellers, for example. There is significant untapped growth potential. This project will (1) profile consumers interested in voluntarily purchasin ....Encouraging voluntary purchasing of carbon offsets. Climate change is one of the most critical challenges societies collectively face today and in the future. Voluntary carbon offsetting offers a solution that avoids politically costly mandatory offset schemes. Yet, currently very few people purchase carbon offsets voluntarily; fewer than 10% of air travellers, for example. There is significant untapped growth potential. This project will (1) profile consumers interested in voluntarily purchasing carbon offsets, (2) identify motivational sub-segments among them, and (3) develop and experimentally test carbon offset offers for domestic flights targeted at these segments. Findings will generalise beyond carbon offsetting for air traffic.Read moreRead less
Consumer preferences for voluntary carbon mitigation in the aviation sector. The demand for aviation is rapidly adding to carbon emissions. Little is known about consumer preferences for aviation carbon offsets and how they evolve over time. This hinders the expansion of voluntary schemes at a crucial period in history. This research will investigate consumers offset preferences and their willingness to pay for aviation carbon mitigation using a novel time series methodology. The project aims to ....Consumer preferences for voluntary carbon mitigation in the aviation sector. The demand for aviation is rapidly adding to carbon emissions. Little is known about consumer preferences for aviation carbon offsets and how they evolve over time. This hinders the expansion of voluntary schemes at a crucial period in history. This research will investigate consumers offset preferences and their willingness to pay for aviation carbon mitigation using a novel time series methodology. The project aims to inform government policies and to help industry to develop carbon offset programs which are more likely to be supported by consumers, thus helping to reduce carbon emissions in the long term. It also aims to profile carbon offsetting groups to support communication activities to increase the size and value of offsets.Read moreRead less
Sustainable development of Aboriginal-owned small to medium tourism enterprises (SMTEs) in the Bundjalung Nation. This project will identify the factors that facilitate the sustainable development of Aboriginal owned small to medium tourism enterprises (SMTEs) in the Bundjalung Nation. Barriers preventing the sustainability of businesses will also be identified. There currently is a paucity of data and, therefore a poor level of knowledge, about the factors that contribute to the successful oper ....Sustainable development of Aboriginal-owned small to medium tourism enterprises (SMTEs) in the Bundjalung Nation. This project will identify the factors that facilitate the sustainable development of Aboriginal owned small to medium tourism enterprises (SMTEs) in the Bundjalung Nation. Barriers preventing the sustainability of businesses will also be identified. There currently is a paucity of data and, therefore a poor level of knowledge, about the factors that contribute to the successful operations of SMTEs. Consequently, there has been a high failure rate of Aboriginal tourism enterprises. This project will help overcome the failure rates amongst Aboriginal and non-Aboriginal SMTEs by increasing the expertise available to Aboriginal SMTEs.Read moreRead less
Analysis of the Global Price Competitiveness of Tourism with particular reference to Australia. Price competitiveness is a key determinant of tourism flows, and this project will measure and explain global patterns in competitiveness. Building on earlier work by the investigators, it will expand the measures of competitiveness and develop a new method for measuring competitiveness in package tourism. Cross country differences in industry productivity are a primary reason why competitiveness di ....Analysis of the Global Price Competitiveness of Tourism with particular reference to Australia. Price competitiveness is a key determinant of tourism flows, and this project will measure and explain global patterns in competitiveness. Building on earlier work by the investigators, it will expand the measures of competitiveness and develop a new method for measuring competitiveness in package tourism. Cross country differences in industry productivity are a primary reason why competitiveness differs; productivity will be measured using input and output prices. Patterns in productivity will be analysed, and the hypothesis that productivity varies inversely with real incomes, observed in other service industries, will be tested.Read moreRead less
Incentivising On Country Aboriginal Employment: Anangu Futures. . This project aims to investigate the changing face of cultural tourism in central Australia and examine pathways towards sustainable aboriginal employment in and around Uluru-Kata Tjuta National Park. The project is significant because it brings together Aboriginal community members, industry and government stakeholders to identify micro-business opportunities, youth training initiatives, better relations across cultural divides, ....Incentivising On Country Aboriginal Employment: Anangu Futures. . This project aims to investigate the changing face of cultural tourism in central Australia and examine pathways towards sustainable aboriginal employment in and around Uluru-Kata Tjuta National Park. The project is significant because it brings together Aboriginal community members, industry and government stakeholders to identify micro-business opportunities, youth training initiatives, better relations across cultural divides, and the economic value of Aboriginal knowledge. Outcomes include a model for sustainable Aboriginal employment in remote and very remote contexts, and the development of culturally relevant and sustainable governing guidelines for regional investment. Benefits include more sustainable jobs for Aboriginal people.Read moreRead less
Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis ....Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis and on interviews with producers, policy makers, and consumers, will determine whether images of the city converge or compete in business practice and cultural production. The research complements recent major Australian initiatives to re-evaluate creativity in the media.Read moreRead less
Discovery Early Career Researcher Award - Grant ID: DE120101072
Funder
Australian Research Council
Funding Amount
$375,000.00
Summary
Photos of the past: the negotiation of identity and belonging at Australian tourism sites. This project will explore the way visitors construct and express identity at a range of tourism sites in Australia. Focussing upon the practices of photography, the research will provide a detailed analysis of negotiations of belonging, which in turn may be used to facilitate debate over the pressing contemporary issue of national cohesion.