Environmental Interpretation: Towards a globally relevant model for communicating with tourists from culturally diverse backgrounds. Environmental interpretation, a widely accepted approach to communicating with tourists in North America, Latin America and the U.K., is based on communication research undertaken mainly by researchers in western cultures or focused on Anglo-Saxon audiences. This project advances theory and practice by critically examining the relevance of this model for communic ....Environmental Interpretation: Towards a globally relevant model for communicating with tourists from culturally diverse backgrounds. Environmental interpretation, a widely accepted approach to communicating with tourists in North America, Latin America and the U.K., is based on communication research undertaken mainly by researchers in western cultures or focused on Anglo-Saxon audiences. This project advances theory and practice by critically examining the relevance of this model for communicating with visitors from a range of cultural backgrounds. Environmental messages, communication media and the application of environmental interpretation principles are experimentally manipulated to evaluate their relative effectiveness in communicating with international and domestic visitors from culturally and ethnically diverse backgrounds, as a basis for refining the model for wider application.Read moreRead less
Better destination image data through lower cognitive load measures. This project will develop survey question formats which require less cognitive effort from respondents, leading to: (1) better market insight and improved business strategies for the tourism industry; (2) better tourism consumer behaviour theories; and (3) the collection of higher quality image data by market researchers for their clients.
Reducing plate waste in hotels - which interventions are most effective? This project aims to quantify the comparative effectiveness of belief-based and choice-architecture-based interventions in reducing food waste generated by tourists at hotel buffets. Expected outcomes include: new insights into effective triggers of pro-environmental tourist behaviour; the first empirical data on carbon emissions caused by plate waste in tourism; an automatic plate waste measurement system and benchmarking ....Reducing plate waste in hotels - which interventions are most effective? This project aims to quantify the comparative effectiveness of belief-based and choice-architecture-based interventions in reducing food waste generated by tourists at hotel buffets. Expected outcomes include: new insights into effective triggers of pro-environmental tourist behaviour; the first empirical data on carbon emissions caused by plate waste in tourism; an automatic plate waste measurement system and benchmarking app for monitoring and comparison; and effective practical measures to reduce avoidable food leftovers generated by tourists. This should provide significant benefits by: lowering food cost for the struggling tourism industry, reducing carbon emissions, and contributing to Australia’s aim of halving food waste by 2030.Read moreRead less
Encouraging voluntary purchasing of carbon offsets. Climate change is one of the most critical challenges societies collectively face today and in the future. Voluntary carbon offsetting offers a solution that avoids politically costly mandatory offset schemes. Yet, currently very few people purchase carbon offsets voluntarily; fewer than 10% of air travellers, for example. There is significant untapped growth potential. This project will (1) profile consumers interested in voluntarily purchasin ....Encouraging voluntary purchasing of carbon offsets. Climate change is one of the most critical challenges societies collectively face today and in the future. Voluntary carbon offsetting offers a solution that avoids politically costly mandatory offset schemes. Yet, currently very few people purchase carbon offsets voluntarily; fewer than 10% of air travellers, for example. There is significant untapped growth potential. This project will (1) profile consumers interested in voluntarily purchasing carbon offsets, (2) identify motivational sub-segments among them, and (3) develop and experimentally test carbon offset offers for domestic flights targeted at these segments. Findings will generalise beyond carbon offsetting for air traffic.Read moreRead less
Developing a transformative tourism model for the South Pacific. In a South Pacific context, this project aims to develop and disseminate a model of tourism that balances economic, social and environmental objectives. In so doing, this project expects to create new knowledge in tourism and sustainable development, while advancing methods of research applicable to diverse stakeholders and settings. Expected outcomes include an enduring community of practice, and a suite of tools, guides and polic ....Developing a transformative tourism model for the South Pacific. In a South Pacific context, this project aims to develop and disseminate a model of tourism that balances economic, social and environmental objectives. In so doing, this project expects to create new knowledge in tourism and sustainable development, while advancing methods of research applicable to diverse stakeholders and settings. Expected outcomes include an enduring community of practice, and a suite of tools, guides and policy briefs for those seeking to promote tourism that enables genuine sustainable development. In addition to improving outcomes for people and places in a region where tourism is a vital industry, this project should support Australia’s engagement with the Pacific, while promoting peace and prosperity in the region.Read moreRead less
Conceptualisation and Measurement of Customer Value: An Application to the Timeshare Industry. Timeshare or resort ownership is a growing industry worldwide. There are more than 110 timeshare properties in Australia, most of which are located in regional communities. This research will benefit these communities through the provision of information to enhance and sustain the development of this expanding industry. The information obtained will assist the collaborating organisation in the transfor ....Conceptualisation and Measurement of Customer Value: An Application to the Timeshare Industry. Timeshare or resort ownership is a growing industry worldwide. There are more than 110 timeshare properties in Australia, most of which are located in regional communities. This research will benefit these communities through the provision of information to enhance and sustain the development of this expanding industry. The information obtained will assist the collaborating organisation in the transformation of the industry, while addressing some of the concerns raised in a 2005 Parliamentary Inquiry. The project examines how consumers obtain value from the timeshare product. The project has the potential to be applied internationally thus providing export opportunities for Australia.Read moreRead less
Sustainable development of Aboriginal-owned small to medium tourism enterprises (SMTEs) in the Bundjalung Nation. This project will identify the factors that facilitate the sustainable development of Aboriginal owned small to medium tourism enterprises (SMTEs) in the Bundjalung Nation. Barriers preventing the sustainability of businesses will also be identified. There currently is a paucity of data and, therefore a poor level of knowledge, about the factors that contribute to the successful oper ....Sustainable development of Aboriginal-owned small to medium tourism enterprises (SMTEs) in the Bundjalung Nation. This project will identify the factors that facilitate the sustainable development of Aboriginal owned small to medium tourism enterprises (SMTEs) in the Bundjalung Nation. Barriers preventing the sustainability of businesses will also be identified. There currently is a paucity of data and, therefore a poor level of knowledge, about the factors that contribute to the successful operations of SMTEs. Consequently, there has been a high failure rate of Aboriginal tourism enterprises. This project will help overcome the failure rates amongst Aboriginal and non-Aboriginal SMTEs by increasing the expertise available to Aboriginal SMTEs.Read moreRead less
A dynamic model linking organisational systems to clinical performance in Australian hospitals. With increasing pressure on the hospital sector in Australia and at a time of substantial reform, this project will have a significant impact on performance within Australian hospitals and in turn, the health and wellbeing of the Australian population. This project models the dynamic link between hospital systems and clinical performance.
Promoting and managing national parks into the 21st century. National parks protect two thirds of Australia's biodiversity. If society does not regard parks as important, biodiversity loss through neglect is inevitable. This project aims to improve our understanding of the place of parks in society. Methods from marketing research, assessing and shifting the 'market position' of parks and managing the quality of visitors' experiences in parks to increase visitor loyalty, will be refined and appl ....Promoting and managing national parks into the 21st century. National parks protect two thirds of Australia's biodiversity. If society does not regard parks as important, biodiversity loss through neglect is inevitable. This project aims to improve our understanding of the place of parks in society. Methods from marketing research, assessing and shifting the 'market position' of parks and managing the quality of visitors' experiences in parks to increase visitor loyalty, will be refined and applied in two Australian states; Victoria and Western Australia. The project will build on and improve theories, methodologies and instruments for positioning and managing parks and visitors to parks in these two states and beyond, to achieve better knowledge and support for parks in 21st century society.Read moreRead less
Advancing knowledge on silence and its impact on errors and safety. Advancing knowledge on silence and its impact on errors and safety. This project will investigate how silence emerges in teams, what sustains it, and how it affects error and safety outcomes. Employees often choose to remain silent about important issues at work, which can have devastating consequences. Although silence is a complex individual phenomenon, there is little knowledge of silence as a collective phenomenon, or how it ....Advancing knowledge on silence and its impact on errors and safety. Advancing knowledge on silence and its impact on errors and safety. This project will investigate how silence emerges in teams, what sustains it, and how it affects error and safety outcomes. Employees often choose to remain silent about important issues at work, which can have devastating consequences. Although silence is a complex individual phenomenon, there is little knowledge of silence as a collective phenomenon, or how it spreads and becomes the norm in teams and organisations. This project will investigate silence using multilevel, longitudinal designs and by testing novel interventions. This research is expected to affect how teams work and communicate effectively to reduce dangerous forms of silence and improve safety.Read moreRead less