Understanding Online Education Through the Lens of Service Separation. This project examines consumer perceptions of and their differential responses to traditional versus online education through the lens of service separation. Service separation implies that the production and consumption of the service do not take place simultaneously. Thus, online course offerings, which are posted on the Internet and accessed remotely by students, represent a separated service. In contrast, traditional educ ....Understanding Online Education Through the Lens of Service Separation. This project examines consumer perceptions of and their differential responses to traditional versus online education through the lens of service separation. Service separation implies that the production and consumption of the service do not take place simultaneously. Thus, online course offerings, which are posted on the Internet and accessed remotely by students, represent a separated service. In contrast, traditional education represents an unseparated service, as the teaching and learning occur simultaneously in the classroom. This project will explain student preference for one mode of education delivery over the other in terms of their psychological motivation. The outcomes of this research are expected to influence the provision of higher education.Read moreRead less
Internet Companies and Consumer Behaviour: A Study of Consumer-Company Identification and Word of Mouth Communication. The emergence of Internet based companies has significantly changed consumer marketplaces within Australia. Companies using Internet related technologies are offering consumers new and better marketplace choices and, in turn, generating new revenue streams. This project seeks to understand the growth of such companies, to investigate the process of Internet related word of mo ....Internet Companies and Consumer Behaviour: A Study of Consumer-Company Identification and Word of Mouth Communication. The emergence of Internet based companies has significantly changed consumer marketplaces within Australia. Companies using Internet related technologies are offering consumers new and better marketplace choices and, in turn, generating new revenue streams. This project seeks to understand the growth of such companies, to investigate the process of Internet related word of mouth communication -- a process on which much of the success of these new companies rests -- and to build decision making tools for companies -- helping them to create, implement and modify strategies that are appropriate for this dynamic environment.Read moreRead less
Optimal Fundraising Design in a Competitive Market: A Unifying Framework. Increased competition from over 57,000 registered charities and a recent 6% decrease in individual donations, have increased the need for charities to improve their fundraising strategies. This project aims to develop a comprehensive framework – based on theories from marketing, psychology, economics, sociology, and philanthropy— and develop novel methodologies to determine effective charitable fundraising strategies in ....Optimal Fundraising Design in a Competitive Market: A Unifying Framework. Increased competition from over 57,000 registered charities and a recent 6% decrease in individual donations, have increased the need for charities to improve their fundraising strategies. This project aims to develop a comprehensive framework – based on theories from marketing, psychology, economics, sociology, and philanthropy— and develop novel methodologies to determine effective charitable fundraising strategies in a competitive marketplace. Key outcomes will include the theoretical model, and tests using conjoint choice-experiments, controlled field experiments and 10 years of giving data from 4 million Australian donors. These outcomes will enhance fundraising practice, ensuring charities can better serve the Australian public.Read moreRead less
Discovery Early Career Researcher Award - Grant ID: DE220100100
Funder
Australian Research Council
Funding Amount
$440,524.00
Summary
The Role of Emotions in Marketing Cultured Meat. Traditional agriculture has a strong environmental impact. One solution to reduce this impact is cultured meat, which is meat created via a cell culture, rather than from a slaughtered animal. This project aims to examine the role of emotions in promoting consumer acceptance, which is the greatest barrier facing the commercialisation of cultured meat. The expected outcome is insight into factors influencing the acceptance of cultured meat, allowin ....The Role of Emotions in Marketing Cultured Meat. Traditional agriculture has a strong environmental impact. One solution to reduce this impact is cultured meat, which is meat created via a cell culture, rather than from a slaughtered animal. This project aims to examine the role of emotions in promoting consumer acceptance, which is the greatest barrier facing the commercialisation of cultured meat. The expected outcome is insight into factors influencing the acceptance of cultured meat, allowing development of effective marketing communication strategies. This should provide benefits including reduced environmental and ethical impact of conventional meat and improvement to Australian agribusiness. Similar strategies could also potentially be applied to other emerging food technologies.Read moreRead less
Examining the role of service innovation and service branding capabilities in services firms value creation and appropriation: a multi-level study. This project examines how service firms' innovation and branding capabilities help them create superior value for customers, as well as obtain higher profit ensuring their sustainability. Our findings will help improve the efficiency of Australian service firms and provide higher profiles to its academic contributions to services research globally.
Market segmentation methodology: attacking the 'Too Hard' basket. Businesses embrace market segmentation to identify and target clients. However, poor segmentation analysis leads to poor segment choice. This project will develop tools to improve segmentation analysis and will test the resulting tools in tourism, foster care and climate change mitigating behaviours, and produce usable, transferable recommendations.
Modelling Multidimensional Multiparty Decisions to Improve Outcomes. The project plans to explore a new multiparty model of decision-making, focusing on medical care. Every day, consumers make many decisions. While many are relatively trivial, some are critical to individual wellbeing including adherence to medical treatment plans. Moreover, many of these critical decisions involve complex and multidimensional trade-offs. This project intends to break from tradition by conceptualising complex de ....Modelling Multidimensional Multiparty Decisions to Improve Outcomes. The project plans to explore a new multiparty model of decision-making, focusing on medical care. Every day, consumers make many decisions. While many are relatively trivial, some are critical to individual wellbeing including adherence to medical treatment plans. Moreover, many of these critical decisions involve complex and multidimensional trade-offs. This project intends to break from tradition by conceptualising complex decision-making as multiparty (primarily the focal consumer, parents/carers and medical experts) rather than being confined to an expert–customer dyad. The project plans to investigate how complex multiparty decisions are made, measuring the relative influence of each of the parties on the formation of collective preferences. The project expects to test new theory, develop new measurement tools for studying choice, and to provide practical recommendations.Read moreRead less
How does alcohol sponsorship of sport affect drinking behaviour and attitudes in at risk youth? Implications for public policy and the sport industry. This project responds to national and international research priorities by examining the controversial association between sponsorship of sport by alcohol brands and consumption behaviour in target youth and sportspeople. The research is large scale and multidisciplinary, and will impact policy development and the business of sport in Australia.
Increasing the quality of goods donated to charities: Two field trials. This project aims to trial three social marketing programs using controlled field experiments in partnership with Queensland Government and the National Association of Charitable Recycling Organisations. Controlled community pilot programs are planned as a means to identify the effective program for implementation nation wide by charitable recycling organisations in Year 3 of the project. The planned research aims to incre ....Increasing the quality of goods donated to charities: Two field trials. This project aims to trial three social marketing programs using controlled field experiments in partnership with Queensland Government and the National Association of Charitable Recycling Organisations. Controlled community pilot programs are planned as a means to identify the effective program for implementation nation wide by charitable recycling organisations in Year 3 of the project. The planned research aims to increase the quality of goods donated to Australian charities. Increases in the quality of goods donated to Australian charities delivers cost savings that can in turn be used to provide essential services to support more Australians who are in need. Read moreRead less
Changing Australian Drinking : A comprehensive social marketing program. This project aims to conduct a stratified randomised trial of an innovative social marketing program that is delivered to adolescents and their parents in Queensland Catholic education schools. The program is designed to change knowledge, attitudes and intentions to drink alcohol among adolescents. The information from this project is expected to be used to improve the program and expand its relevance and use in schools. Th ....Changing Australian Drinking : A comprehensive social marketing program. This project aims to conduct a stratified randomised trial of an innovative social marketing program that is delivered to adolescents and their parents in Queensland Catholic education schools. The program is designed to change knowledge, attitudes and intentions to drink alcohol among adolescents. The information from this project is expected to be used to improve the program and expand its relevance and use in schools. The program developed will be made available for teacher use in secondary Australian Schools.Read moreRead less