Environmental Interpretation: Towards a globally relevant model for communicating with tourists from culturally diverse backgrounds. Environmental interpretation, a widely accepted approach to communicating with tourists in North America, Latin America and the U.K., is based on communication research undertaken mainly by researchers in western cultures or focused on Anglo-Saxon audiences. This project advances theory and practice by critically examining the relevance of this model for communic ....Environmental Interpretation: Towards a globally relevant model for communicating with tourists from culturally diverse backgrounds. Environmental interpretation, a widely accepted approach to communicating with tourists in North America, Latin America and the U.K., is based on communication research undertaken mainly by researchers in western cultures or focused on Anglo-Saxon audiences. This project advances theory and practice by critically examining the relevance of this model for communicating with visitors from a range of cultural backgrounds. Environmental messages, communication media and the application of environmental interpretation principles are experimentally manipulated to evaluate their relative effectiveness in communicating with international and domestic visitors from culturally and ethnically diverse backgrounds, as a basis for refining the model for wider application.Read moreRead less
Transforming Tourists' Antarctic Experience. With the Antarctic tourist industry currently growing and diversifying, the project aims to discover how cruise operators can foster positive and culturally informed relationships with the region among visitors of different national backgrounds. Through extensive in-situ fieldwork with partner Intrepid Travel, the project expects to generate new understandings of how operators' active mediating role combines with multisensory experience of Antarctica ....Transforming Tourists' Antarctic Experience. With the Antarctic tourist industry currently growing and diversifying, the project aims to discover how cruise operators can foster positive and culturally informed relationships with the region among visitors of different national backgrounds. Through extensive in-situ fieldwork with partner Intrepid Travel, the project expects to generate new understandings of how operators' active mediating role combines with multisensory experience of Antarctica to forge human connections with this extreme but fragile place. Anticipated outcomes include protocols for best practice in designing and implementing tourist experiences. By encouraging diverse visitors to value Antarctica, the project should benefit both operators and the polar environment.Read moreRead less
Incentivising On Country Aboriginal Employment: Anangu Futures. . This project aims to investigate the changing face of cultural tourism in central Australia and examine pathways towards sustainable aboriginal employment in and around Uluru-Kata Tjuta National Park. The project is significant because it brings together Aboriginal community members, industry and government stakeholders to identify micro-business opportunities, youth training initiatives, better relations across cultural divides, ....Incentivising On Country Aboriginal Employment: Anangu Futures. . This project aims to investigate the changing face of cultural tourism in central Australia and examine pathways towards sustainable aboriginal employment in and around Uluru-Kata Tjuta National Park. The project is significant because it brings together Aboriginal community members, industry and government stakeholders to identify micro-business opportunities, youth training initiatives, better relations across cultural divides, and the economic value of Aboriginal knowledge. Outcomes include a model for sustainable Aboriginal employment in remote and very remote contexts, and the development of culturally relevant and sustainable governing guidelines for regional investment. Benefits include more sustainable jobs for Aboriginal people.Read moreRead less
Involving local communities in defining town character in Victorian coastal towns. Many Australian coastal towns are experiencing rapid growth from tourism. In such places it is common to hear residents complain that the ?character? of their town is being lost due to inappropriate development. Local planning authorities are now attempting to respond to these concerns by undertaking studies to define what it is people feel is being lost. This project will involve local communities in defining tow ....Involving local communities in defining town character in Victorian coastal towns. Many Australian coastal towns are experiencing rapid growth from tourism. In such places it is common to hear residents complain that the ?character? of their town is being lost due to inappropriate development. Local planning authorities are now attempting to respond to these concerns by undertaking studies to define what it is people feel is being lost. This project will involve local communities in defining town and neighbourhood character in affected rural coastal areas of Victoria. Questions concerning residents' conceptualisation of town character and relationships between psychological and biophysical attributes associated with the notion of town character will be explored.Read moreRead less
Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis ....Branding Cities on the West Pacific Rim: Cinematic Traditions and Tourism Marketing Strategies in Hong Kong, Shanghai and Sydney. This innovative project emphasises brand-building as a part of visual culture, and cinema as a contributory influence to marketing decisions. It will produce a landmark study of media synergies in the contemporary world. It compares cinematic traditions and tourism marketing in cosmopolitan cities in the Australiasian region. The comparison, based on archival analysis and on interviews with producers, policy makers, and consumers, will determine whether images of the city converge or compete in business practice and cultural production. The research complements recent major Australian initiatives to re-evaluate creativity in the media.Read moreRead less
Making Crime Pay: Manufacturing Heritage Experiences in a Digital Age. This project aims to create digital tools to allow visitors to experience Australian convict sites and historical big data in new and novel ways. The project expects to forge a synergistic long-term relationship between archives, historical sites and research programs through pioneering thematic digital storytelling techniques, allowing audiences to access research data not previously curated for public consumption. Expected ....Making Crime Pay: Manufacturing Heritage Experiences in a Digital Age. This project aims to create digital tools to allow visitors to experience Australian convict sites and historical big data in new and novel ways. The project expects to forge a synergistic long-term relationship between archives, historical sites and research programs through pioneering thematic digital storytelling techniques, allowing audiences to access research data not previously curated for public consumption. Expected outcomes include enhanced international and disciplinary collaborations, generating standards for curating digital site, archival and collection data, and new means of communicating research results to a wider public, especially descendants. This should provide significant benefits to heritage site operators. Read moreRead less
Promoting and managing national parks into the 21st century. National parks protect two thirds of Australia's biodiversity. If society does not regard parks as important, biodiversity loss through neglect is inevitable. This project aims to improve our understanding of the place of parks in society. Methods from marketing research, assessing and shifting the 'market position' of parks and managing the quality of visitors' experiences in parks to increase visitor loyalty, will be refined and appl ....Promoting and managing national parks into the 21st century. National parks protect two thirds of Australia's biodiversity. If society does not regard parks as important, biodiversity loss through neglect is inevitable. This project aims to improve our understanding of the place of parks in society. Methods from marketing research, assessing and shifting the 'market position' of parks and managing the quality of visitors' experiences in parks to increase visitor loyalty, will be refined and applied in two Australian states; Victoria and Western Australia. The project will build on and improve theories, methodologies and instruments for positioning and managing parks and visitors to parks in these two states and beyond, to achieve better knowledge and support for parks in 21st century society.Read moreRead less
Family and community in the central Victorian goldfields region, 1851-1933. This project reformulates Australian gold-mining history by offering a blueprint that applies new perspectives and data. It explains historical change systemically across an entire region, through comparative analysis of four key centres (Bendigo, Castlemaine, Maldon, Creswick) in central Victoria. It teases out this analysis by focusing upon domestic and neighbourhood life. It considers how these communities evolved aft ....Family and community in the central Victorian goldfields region, 1851-1933. This project reformulates Australian gold-mining history by offering a blueprint that applies new perspectives and data. It explains historical change systemically across an entire region, through comparative analysis of four key centres (Bendigo, Castlemaine, Maldon, Creswick) in central Victoria. It teases out this analysis by focusing upon domestic and neighbourhood life. It considers how these communities evolved after the ?gold rush? years. It applies demographic analysis and family-reconstitution methods to overlooked archival records. The project promotes collaboration between two universities, provides training for one PhD student, and delivers practical outcomes to heritage and tourist managers, and the general community.Read moreRead less
Aliens and Others: Representing citizenship and internments in Australia during WW2. This project will consider an episode in Australia's wartime history, the classification and internment of aliens in Australia during WW2, and analyse its different representations in historical discourse and personal and collective memory. In partnership with the National Museum of Australia and the National Archives of Australia, an on-line interactive exhibition and an archive incorporating written, spoken an ....Aliens and Others: Representing citizenship and internments in Australia during WW2. This project will consider an episode in Australia's wartime history, the classification and internment of aliens in Australia during WW2, and analyse its different representations in historical discourse and personal and collective memory. In partnership with the National Museum of Australia and the National Archives of Australia, an on-line interactive exhibition and an archive incorporating written, spoken and visual memory will be developed, a public conference presented and scholarly articles written. These outcomes will be a dynamic multi-layered analysis of the changing interactions between history, personal and social memory.Read moreRead less
Fostering pro-environmental behaviour of zoo visitors through strategic communication. A key part of achieving an Environmentally Sustainable Australia is to change human behaviour. Given annual visitation to Australia's zoos of 14.5 million, including about 4.2 million to the partner organisations, there is great potential for zoos to use their experiential platform to foster pro-environmental behaviour. How best to persuade people to change their behaviour, however, is still poorly understood ....Fostering pro-environmental behaviour of zoo visitors through strategic communication. A key part of achieving an Environmentally Sustainable Australia is to change human behaviour. Given annual visitation to Australia's zoos of 14.5 million, including about 4.2 million to the partner organisations, there is great potential for zoos to use their experiential platform to foster pro-environmental behaviour. How best to persuade people to change their behaviour, however, is still poorly understood. This research will improve the capacity of zoos to achieve pro-environmental behaviours among their visitors and thus have significant environmental and social benefits. Linking motivational factors with visitors' susceptibility to persuasion will assist any organisation that seeks to foster pro-environmental behaviour.Read moreRead less