Promoting and managing national parks into the 21st century. National parks protect two thirds of Australia's biodiversity. If society does not regard parks as important, biodiversity loss through neglect is inevitable. This project aims to improve our understanding of the place of parks in society. Methods from marketing research, assessing and shifting the 'market position' of parks and managing the quality of visitors' experiences in parks to increase visitor loyalty, will be refined and appl ....Promoting and managing national parks into the 21st century. National parks protect two thirds of Australia's biodiversity. If society does not regard parks as important, biodiversity loss through neglect is inevitable. This project aims to improve our understanding of the place of parks in society. Methods from marketing research, assessing and shifting the 'market position' of parks and managing the quality of visitors' experiences in parks to increase visitor loyalty, will be refined and applied in two Australian states; Victoria and Western Australia. The project will build on and improve theories, methodologies and instruments for positioning and managing parks and visitors to parks in these two states and beyond, to achieve better knowledge and support for parks in 21st century society.Read moreRead less
Carbon accounting for managed urban environments: creating a conceptual process-based model. This project will develop a process-based model of the carbon cycle of a complex urban system - Royal Botanic Gardens (RBG), Melbourne, and validate the model in the RBG, Sydney. It will test alternative means by which carbon emissions information may be reported to provide information that is useful for the decisions made by diverse stakeholders.