Market segmentation methodology: attacking the 'Too Hard' basket. Businesses embrace market segmentation to identify and target clients. However, poor segmentation analysis leads to poor segment choice. This project will develop tools to improve segmentation analysis and will test the resulting tools in tourism, foster care and climate change mitigating behaviours, and produce usable, transferable recommendations.
Response style heterogeneity in empirical marketing research. This study aims to improve the validity of empirical studies by accounting for different ways in which respondents answer questionnaires (response styles) while analysing the data. Response styles have been shown to depend on the cultural background of respondents. This work therefore is of particular importance in Australia given the large number of cultural backgrounds residents come from. The proposed method will be empirically tes ....Response style heterogeneity in empirical marketing research. This study aims to improve the validity of empirical studies by accounting for different ways in which respondents answer questionnaires (response styles) while analysing the data. Response styles have been shown to depend on the cultural background of respondents. This work therefore is of particular importance in Australia given the large number of cultural backgrounds residents come from. The proposed method will be empirically tested in the context of surveys investigating sustainable tourism, public acceptance of alternative water sources and volunteering, three areas which are central to maintaining Australia's environmental sustainability and providing social and environmental services which are not covered by the commercial sector.Read moreRead less
Flexible Models and Methods for Longitudinal Data. The availability of increasingly large data sets offers the potential to improve understandings of many phenomena. However, without models for these phenomenon and methods to analyse the data generated by them, information contained in such data cannot be extracted. This project aims to advance statistical methods and models for analysing data that are collected on a large number of individuals at many time points. In particular, data collected ....Flexible Models and Methods for Longitudinal Data. The availability of increasingly large data sets offers the potential to improve understandings of many phenomena. However, without models for these phenomenon and methods to analyse the data generated by them, information contained in such data cannot be extracted. This project aims to advance statistical methods and models for analysing data that are collected on a large number of individuals at many time points. In particular, data collected from mobile phone applications will be used to understand the effect that training regimes have on cognitive functioning and how these effects vary with individual characteristics.Read moreRead less