Alcohol advertising to women in Australia. Young Australian women are drinking more and drinking in more harmful ways. At the same time, advertisers are using new media (such as social network sites) and messages (such as empowerment) to advertise alcohol to women. Using a combination of quantitative, qualitative and experimental methods, this project will explore how alcohol is advertised to Australian women (in both traditional and new media), and how this influences their alcohol-related atti ....Alcohol advertising to women in Australia. Young Australian women are drinking more and drinking in more harmful ways. At the same time, advertisers are using new media (such as social network sites) and messages (such as empowerment) to advertise alcohol to women. Using a combination of quantitative, qualitative and experimental methods, this project will explore how alcohol is advertised to Australian women (in both traditional and new media), and how this influences their alcohol-related attitudes and behaviours. Answering these questions is expected to enable development of recommendations for regulation of alcohol advertising messages, creation of counter-advertising/social marketing messages, and production of alcohol advertising literacy programs for secondary and tertiary students.Read moreRead less
A community-based approach to the problem of underage drinking. This project will aim to reduce the frequency and amount of alcohol consumption, and alcohol-related harms, among young people aged 12-17 years by addressing social norms regarding underage alcohol consumption. Using a multi-component intervention it will engage the Illawarra community in strategies to encourage and empower young people not to drink.
Reducing alcohol misuse: The efficacy of a comprehensive accreditation intervention in community sports clubs. The prevention of alcohol misuse is increasingly recognised as a priority by State and Commonwealth governments, and the community alike. A similar increasing recognition of the role of sport in the occurrence of such misuse has resulted in a call for action in this community setting. Very limited data are available regarding effective intervention strategies in sports clubs. The propos ....Reducing alcohol misuse: The efficacy of a comprehensive accreditation intervention in community sports clubs. The prevention of alcohol misuse is increasingly recognised as a priority by State and Commonwealth governments, and the community alike. A similar increasing recognition of the role of sport in the occurrence of such misuse has resulted in a call for action in this community setting. Very limited data are available regarding effective intervention strategies in sports clubs. The proposed intervention directly addresses this knowledge deficit. In addressing the culture of excessive alcohol consumption in sports clubs, the intervention, should it be effective, has the potential to contribute to a reduction in both short and long term alcohol harms in Australia.Read moreRead less
Can parents teach their children to drink alcohol responsibly? Or, is one drop a drop too many? Parents typically supply alcohol to their children believing it is the best way to teach responsible drinking. Whether parents should provide alcohol is controversial and the evidence to inform this decision is unclear. This research will provide an in-depth understanding of the consequences of parents providing alcohol to their children and when, where and how this can be done to minimise harm. This ....Can parents teach their children to drink alcohol responsibly? Or, is one drop a drop too many? Parents typically supply alcohol to their children believing it is the best way to teach responsible drinking. Whether parents should provide alcohol is controversial and the evidence to inform this decision is unclear. This research will provide an in-depth understanding of the consequences of parents providing alcohol to their children and when, where and how this can be done to minimise harm. This is a national priority as alcohol abuse is a leading cause of injury and death among young Australians and developing the knowledge for preventive health care is essential. This research will provide parents with the information they need to give their children a healthier start to life.Read moreRead less
Young women's experiences of cigarette smoking: a qualitative examination of the intersection of gender, class, cultural and sexual identity. The effects of smoking unique to women, the slow decline in women's smoking rates and the lack of anti-smoking strategies that are sensitive to gender, social class, cultural, and sexual identity means that this project addresses a significant issue for young women smokers, the Australian government and the health and wellbeing of Australians.
Drug using behaviours and beliefs, and associated harms, among gay and bisexual men. Gay and bisexual men have high rates of drug use. This cohort study will contribute to Australia’s response to drug use by identifying: risk factors for, and prevalence and incidence of, drug use and associated harms within this high risk population; the role of gay community norms in individuals' beliefs about and motivations for drug use; and, implications for HIV and HCV infection. The findings will help to b ....Drug using behaviours and beliefs, and associated harms, among gay and bisexual men. Gay and bisexual men have high rates of drug use. This cohort study will contribute to Australia’s response to drug use by identifying: risk factors for, and prevalence and incidence of, drug use and associated harms within this high risk population; the role of gay community norms in individuals' beliefs about and motivations for drug use; and, implications for HIV and HCV infection. The findings will help to better target, educate and support those at risk of drug use and associated harms. Read moreRead less
An investigation of the nature and effects of point-of-sale promotions for alcohol beverages. There is increasing evidence that alcohol consumption is influenced by alcohol advertising, pricing, and marketing activities. However, the current lack of clear evidence on the effect of different promotions (such as reduced-price drinks, competitions etc) means that the current guidelines are unclear and unenforceable. This project will provide clear guidance for policy makers on the effects of the di ....An investigation of the nature and effects of point-of-sale promotions for alcohol beverages. There is increasing evidence that alcohol consumption is influenced by alcohol advertising, pricing, and marketing activities. However, the current lack of clear evidence on the effect of different promotions (such as reduced-price drinks, competitions etc) means that the current guidelines are unclear and unenforceable. This project will provide clear guidance for policy makers on the effects of the different forms of alcohol promotions, allowing for better monitoring and regulation of alcohol marketing. The key benefit of this project lies in the potential to develop a clear strategy to reduce alcohol-related harm by addressing inappropriate marketing and promotion of alcohol. Read moreRead less
Fear, sadness and alcohol in adolescence: A test of innovative curriculum models to prevent adverse outcomes. Lack of mastery over fear, sadness and alcohol use are risk factors for the common forms of mental ill health. When fully developed, anxiety, depressive and substance use disorders account for three quarters of the disability attributed to mental disorders. While prevention strategies exist, none are universally feasible. Climate schools represents a utility that is acceptable, fits with ....Fear, sadness and alcohol in adolescence: A test of innovative curriculum models to prevent adverse outcomes. Lack of mastery over fear, sadness and alcohol use are risk factors for the common forms of mental ill health. When fully developed, anxiety, depressive and substance use disorders account for three quarters of the disability attributed to mental disorders. While prevention strategies exist, none are universally feasible. Climate schools represents a utility that is acceptable, fits within the school syllabus, is effective, and is scaleable to meet the needs of all schools in Australia. If it reduces the target risk factors by 10-20%, a minimal estimate based on the pilot work, then it will be a most cost effective contribution to promoting and maintaining the good health of the community.
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Smoking cessation program for smokers admitted to public hospitals. This project will implement and evaluate a multidisciplinary healthcare intervention initiated by hospital pharmacists and followed up by primary health professionals to assist smokers admitted to three Victorian tertiary public hospitals to give up smoking. This program could potentially reduce smoking-related death, illness and healthcare costs.
The nature of alcohol advertising in 'old' and 'new' media and the impact on young people's alcohol-related attitudes, intentions and behaviour. Young people in Australia are exposed to a vast array of alcohol advertising. While television advertising has been widely researched, the effects of internet advertising, social networking, and event-based marketing are largely unknown. This project will examine the impact of different media on teenagers' current and future drinking behaviours.