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Field of Research : Marketing
Research Topic : Strategy
Australian State/Territory : NSW
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  • Active Funded Activity

    Linkage Projects - Grant ID: LP170100690

    Funder
    Australian Research Council
    Funding Amount
    $200,000.00
    Summary
    Greater inclusion of people with disability in Australian workplaces. This project aims to develop a model of successful employment for people with a disability, identify sources of employer diversity that explain willingness to hire, and develop social marketing messages that improve employer attitudes and achieve greater inclusion in Australian workplaces. Workforce participation of people with a disability remains low. The outcome of this study will be more people with a disability and their .... Greater inclusion of people with disability in Australian workplaces. This project aims to develop a model of successful employment for people with a disability, identify sources of employer diversity that explain willingness to hire, and develop social marketing messages that improve employer attitudes and achieve greater inclusion in Australian workplaces. Workforce participation of people with a disability remains low. The outcome of this study will be more people with a disability and their carers gaining meaningful employment, with benefits including improved physical and mental health, social connections and economic security. It will benefit employers by creating more diverse workplaces and a broader talent pool, resulting in greater innovation and productivity.
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    Funded Activity

    Discovery Early Career Researcher Award - Grant ID: DE120102003

    Funder
    Australian Research Council
    Funding Amount
    $375,000.00
    Summary
    More foster carers for children in need: understanding heterogeneity among Australian foster carers to increase recruitment and placement success. This project improves the ability of foster care organisations to attract the particular types of carers best suited to the children needing homes. More suitable carers will give foster children a healthier start to life, reduce the chances of developing antisocial behaviours and increase the chances of become contributing members of society.
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    Funded Activity

    Linkage Projects - Grant ID: LP150100476

    Funder
    Australian Research Council
    Funding Amount
    $326,506.00
    Summary
    Consumer value and disability services: The impact of increased autonomy. This project seeks to explore a key question of the National Disability Insurance Scheme (NDIS): will service provision improve when service users have the ability to choose? In 2016, the NDIS will start rolling out and nearly half a million people with a disability will be able to choose disability services. The project aims to identify changes in objective and perceived consumer value pre-NDIS and post-NDIS, and differen .... Consumer value and disability services: The impact of increased autonomy. This project seeks to explore a key question of the National Disability Insurance Scheme (NDIS): will service provision improve when service users have the ability to choose? In 2016, the NDIS will start rolling out and nearly half a million people with a disability will be able to choose disability services. The project aims to identify changes in objective and perceived consumer value pre-NDIS and post-NDIS, and differences in how market segments use their autonomy and whether this leads to differences in benefits gained from the NDIS. Findings are intended to contribute to a better understanding of when free market mechanisms serve the needs of their citizens better than traditional means of government support.
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    Funded Activity

    Linkage Projects - Grant ID: LP150101058

    Funder
    Australian Research Council
    Funding Amount
    $219,000.00
    Summary
    Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XM .... Intelligent CRM through Conjoint Data Mining of Heterogeneous Sources. This project aims to investigate and develop techniques to improve customer relationship management (CRM) for public and private organisations. It aims to develop an intelligent framework to assist in adaptive marketing and management of customers. The framework is designed to manage multiple information resources for information sharing, and to synthesise knowledge through visualisation. Intended outcomes are standardised XML profiles for the different data sets and business processes, novel techniques for conjoint mining of structured and semi-structured data, and adaptive business intelligence techniques. The results will be validated using large real-world data sets provided by the partner organisation.
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    Funded Activity

    Discovery Projects - Grant ID: DP110102312

    Funder
    Australian Research Council
    Funding Amount
    $350,000.00
    Summary
    Pro bono service: drivers, delight, dark side and downside for the professional. Pro bono work, common in the professions, is important to Australia's economy. This ground breaking research provides rich insights into why pro bono givers feel unappreciated, unacknowledged, unreciprocated, and often taken advantage of and, importantly, equips professionals with strategies for enhanced outcomes.
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    Funded Activity

    Discovery Projects - Grant ID: DP110103527

    Funder
    Australian Research Council
    Funding Amount
    $155,000.00
    Summary
    Building ambidextrous capacity in service industries-a cross national study. This research aims to understand the employee and organisations factors responsible for achieving ambidexterity (that is, ability to achieve sales targets and excellent customer service, simultaneously) in service industries. Results will assist firms to increase productivity and be more competitive in domestic and international markets.
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    Funded Activity

    Linkage Projects - Grant ID: LP120100102

    Funder
    Australian Research Council
    Funding Amount
    $100,000.00
    Summary
    Funding our future: perceptions of the value of financial planning advice. This project will examine how perceptions of the value of financial planning advice are formed over time. If this is understood then both government and the industry can develop better strategies to encourage those who can benefit from financial advice to recognise and gain value from the service.
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    Funded Activity

    Discovery Projects - Grant ID: DP110102197

    Funder
    Australian Research Council
    Funding Amount
    $145,000.00
    Summary
    Examining the role of service innovation and service branding capabilities in services firms value creation and appropriation: a multi-level study. This project examines how service firms' innovation and branding capabilities help them create superior value for customers, as well as obtain higher profit ensuring their sustainability. Our findings will help improve the efficiency of Australian service firms and provide higher profiles to its academic contributions to services research globally.
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    Showing 1-8 of 8 Funded Activites

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