The nature of alcohol advertising in 'old' and 'new' media and the impact on young people's alcohol-related attitudes, intentions and behaviour. Young people in Australia are exposed to a vast array of alcohol advertising. While television advertising has been widely researched, the effects of internet advertising, social networking, and event-based marketing are largely unknown. This project will examine the impact of different media on teenagers' current and future drinking behaviours.
Discovery Early Career Researcher Award - Grant ID: DE130100735
Funder
Australian Research Council
Funding Amount
$365,314.00
Summary
Children's active video games: family perceptions, uses and negotiations. This project will examine the family use of active video games. It will produce new evidence on how they are managed by parents and how they impact on children's other play, sedentary and physical leisure time activities. The study will contribute to our understanding of the relationship between games and child health and wellbeing.