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The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context. The study poses important new questions about the impact well-established customer marketing approaches, such as value, have, within a professional service environment. It is unclear whether organisations focus on such concepts when developing strategy and, if so, how they use them when formulating strategy and this will be investigated. A second question, which is of academic and ....The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context. The study poses important new questions about the impact well-established customer marketing approaches, such as value, have, within a professional service environment. It is unclear whether organisations focus on such concepts when developing strategy and, if so, how they use them when formulating strategy and this will be investigated. A second question, which is of academic and practical importance, is the impact such strategies have on organisational performance, and this will also be examined. Understanding the link between strategy and organisational performance is vital as managers have difficulty assessing the relevance of their marketing activities.Read moreRead less
Developing Indigenous Entrepreneurship Frameworks: An Exploration of Sustainable Indigenous Enterprise and Entrepreneurship Frameworks within the Noongar Community of Western Australia. This study will investigate the effectiveness and sustainability of frameworks of indigenous enterprise and entrepreneurship within the Noongar Community of Western Australia with the primary aim of identifying appropriate models for adoption by the South West Aboriginal Land and Sea Council (SWALSC), and the Gov ....Developing Indigenous Entrepreneurship Frameworks: An Exploration of Sustainable Indigenous Enterprise and Entrepreneurship Frameworks within the Noongar Community of Western Australia. This study will investigate the effectiveness and sustainability of frameworks of indigenous enterprise and entrepreneurship within the Noongar Community of Western Australia with the primary aim of identifying appropriate models for adoption by the South West Aboriginal Land and Sea Council (SWALSC), and the Government of Western Australia.Read moreRead less