Understanding Online Education Through the Lens of Service Separation. This project examines consumer perceptions of and their differential responses to traditional versus online education through the lens of service separation. Service separation implies that the production and consumption of the service do not take place simultaneously. Thus, online course offerings, which are posted on the Internet and accessed remotely by students, represent a separated service. In contrast, traditional educ ....Understanding Online Education Through the Lens of Service Separation. This project examines consumer perceptions of and their differential responses to traditional versus online education through the lens of service separation. Service separation implies that the production and consumption of the service do not take place simultaneously. Thus, online course offerings, which are posted on the Internet and accessed remotely by students, represent a separated service. In contrast, traditional education represents an unseparated service, as the teaching and learning occur simultaneously in the classroom. This project will explain student preference for one mode of education delivery over the other in terms of their psychological motivation. The outcomes of this research are expected to influence the provision of higher education.Read moreRead less
Pro bono service: drivers, delight, dark side and downside for the professional. Pro bono work, common in the professions, is important to Australia's economy. This ground breaking research provides rich insights into why pro bono givers feel unappreciated, unacknowledged, unreciprocated, and often taken advantage of and, importantly, equips professionals with strategies for enhanced outcomes.
Examining the role of service innovation and service branding capabilities in services firms value creation and appropriation: a multi-level study. This project examines how service firms' innovation and branding capabilities help them create superior value for customers, as well as obtain higher profit ensuring their sustainability. Our findings will help improve the efficiency of Australian service firms and provide higher profiles to its academic contributions to services research globally.
Social networks, identity and recovery. Relapse rates for alcohol and drug dependence are high, with limited understanding of what factors promote abstinence and wellbeing over the longer term. To address this gap, the proposed project will systematically examine the role of social networks and group memberships on recovery from drug dependence. In a world’s first, this project will examine whether individuals who successfully recover undergo a social identity transformation, and if so, how this ....Social networks, identity and recovery. Relapse rates for alcohol and drug dependence are high, with limited understanding of what factors promote abstinence and wellbeing over the longer term. To address this gap, the proposed project will systematically examine the role of social networks and group memberships on recovery from drug dependence. In a world’s first, this project will examine whether individuals who successfully recover undergo a social identity transformation, and if so, how this occurs. Novel insights from this project will inform our understanding of how individuals recover from addiction, with opportunities for informing current treatment approaches and developing innovative interventions. Read moreRead less