Discovery Early Career Researcher Award - Grant ID: DE220100100
Funder
Australian Research Council
Funding Amount
$440,524.00
Summary
The Role of Emotions in Marketing Cultured Meat. Traditional agriculture has a strong environmental impact. One solution to reduce this impact is cultured meat, which is meat created via a cell culture, rather than from a slaughtered animal. This project aims to examine the role of emotions in promoting consumer acceptance, which is the greatest barrier facing the commercialisation of cultured meat. The expected outcome is insight into factors influencing the acceptance of cultured meat, allowin ....The Role of Emotions in Marketing Cultured Meat. Traditional agriculture has a strong environmental impact. One solution to reduce this impact is cultured meat, which is meat created via a cell culture, rather than from a slaughtered animal. This project aims to examine the role of emotions in promoting consumer acceptance, which is the greatest barrier facing the commercialisation of cultured meat. The expected outcome is insight into factors influencing the acceptance of cultured meat, allowing development of effective marketing communication strategies. This should provide benefits including reduced environmental and ethical impact of conventional meat and improvement to Australian agribusiness. Similar strategies could also potentially be applied to other emerging food technologies.Read moreRead less
Population Ageing and National Housing Demand in Australia. This project seeks to determine the likely impact of population ageing on the demand for housing in Australia. A seminal study for the U.S. predicted that the relative demand for, and therefore price of, housing will fall substantially in the next two or three decades due to population ageing. If this were to occur in Australia, it could have a significant impact on personal wealth, the national saving rate, employment and economic welf ....Population Ageing and National Housing Demand in Australia. This project seeks to determine the likely impact of population ageing on the demand for housing in Australia. A seminal study for the U.S. predicted that the relative demand for, and therefore price of, housing will fall substantially in the next two or three decades due to population ageing. If this were to occur in Australia, it could have a significant impact on personal wealth, the national saving rate, employment and economic welfare. This question will be addressed by extending two different types of models - an analytical model of optimal national saving and an econometric model of housing demand.Read moreRead less