Identifying Levels And Types Of Emotion That Maximise Effectiveness Of Anti-smoking Ads, Especially In Low SES Smokers
Funder
National Health and Medical Research Council
Funding Amount
$371,552.00
Summary
Seizing the rare opportunity presented by well funded anti-tobacco media campaigns in Victoria over 2011-13, this research aims to investigate the optimum strength and type of emotion evoked by anti-smoking ads by examining smokers responses to a variety of ads. To decide whether campaign messages need to be tailored for disadvantaged groups, this research focuses on whether the impact of emotion in anti-smoking ads is different in disadvantaged smokers as compared to the broader population.
Public Health Communication Strategies To Reduce Population Smoking Prevalence
Funder
National Health and Medical Research Council
Funding Amount
$753,300.00
Summary
This research program will investigate the potential for and impact of advanced tobacco control policies in reducing population smoking prevalence. My research will assess the effects of tobacco taxation, further tobacco marketing restrictions and mass communication strategies on smoking attitudes and behaviours. I will also extend the methods and measures I have developed in tobacco control to improve health communication in obesity prevention and alcohol harm prevention.
Understanding And Preventing Hepatitis C Transmission Within Sexual Partnerships
Funder
National Health and Medical Research Council
Funding Amount
$383,286.00
Summary
Transmission of hepatitis C among people who inject drugs occurs primarily as a result of sharing of equipment used to inject drugs, the majority of which occurs between intimate couples. However, there is little research in this area. This study will produce sophisticated and nuanced data able to capture the complexities of equipment sharing in couples and use these insights to suggest recommendations for hepatitis C prevention strategies.
Evaluation of a psychological anti-doping intervention for athletes. This project builds on previous research that developed a psychological profile of athletes susceptible to doping. The primary objective is to refine and pilot an intervention involving psycho-educational activities and exercises that can be used to reduce an athlete's susceptibility to doping. Current anti-doping programs focus on knowledge of banned substances, reporting and testing requirements, and penalties for noncomplian ....Evaluation of a psychological anti-doping intervention for athletes. This project builds on previous research that developed a psychological profile of athletes susceptible to doping. The primary objective is to refine and pilot an intervention involving psycho-educational activities and exercises that can be used to reduce an athlete's susceptibility to doping. Current anti-doping programs focus on knowledge of banned substances, reporting and testing requirements, and penalties for noncompliance. These programs ignore psychological variables that may render an athlete susceptible to doping. The successful application of the psychological anti-doping intervention is expected to provide an internationally significant contribution to doping prevention and the social science research on which it is based.Read moreRead less
Alcohol advertising to women in Australia. Young Australian women are drinking more and drinking in more harmful ways. At the same time, advertisers are using new media (such as social network sites) and messages (such as empowerment) to advertise alcohol to women. Using a combination of quantitative, qualitative and experimental methods, this project will explore how alcohol is advertised to Australian women (in both traditional and new media), and how this influences their alcohol-related atti ....Alcohol advertising to women in Australia. Young Australian women are drinking more and drinking in more harmful ways. At the same time, advertisers are using new media (such as social network sites) and messages (such as empowerment) to advertise alcohol to women. Using a combination of quantitative, qualitative and experimental methods, this project will explore how alcohol is advertised to Australian women (in both traditional and new media), and how this influences their alcohol-related attitudes and behaviours. Answering these questions is expected to enable development of recommendations for regulation of alcohol advertising messages, creation of counter-advertising/social marketing messages, and production of alcohol advertising literacy programs for secondary and tertiary students.Read moreRead less
Understanding and reducing alcohol-related harm among young adults in urban settings: Opportunities for intervention. Alcohol use is a major contributing factor to injury and death, with 2634 young Australians dying from alcohol-related causes in the decade to 2004. Local governments (LGs) urgently require research evidence on which to base policy to reduce alcohol-related harms. The project will provide an analysis of patterns of alcohol consumption by young adults in inner and peri-urban (grow ....Understanding and reducing alcohol-related harm among young adults in urban settings: Opportunities for intervention. Alcohol use is a major contributing factor to injury and death, with 2634 young Australians dying from alcohol-related causes in the decade to 2004. Local governments (LGs) urgently require research evidence on which to base policy to reduce alcohol-related harms. The project will provide an analysis of patterns of alcohol consumption by young adults in inner and peri-urban (growth corridor) LG areas, along with information about how young adults view alcohol use. In collaboration with industry partners VicHealth, the Victorian Department of Human Services, the Municipal Association of Victoria and LGs in Hume and Yarra, specific policy recommendations for implementation at LG, state and national levels will be developed and disseminated. Read moreRead less
Evaluating Population-wide Efforts To Reduce Tobacco Use: Continuation Of The ITC-Four Country Cohort In Australia
Funder
National Health and Medical Research Council
Funding Amount
$1,368,936.00
Summary
This study is part of a large international collaboration to study whether policies directed at whole communities work as planned. We survey around 2000 smokers from each of 4 countries every year. We compare reactions of smokers in a country with a policy to those in a country without such a policy or with a different policy. We do this by following through the likely chain of effects to smoking cessation. In this way we can provide advice to governments not only on whether their policies work ....This study is part of a large international collaboration to study whether policies directed at whole communities work as planned. We survey around 2000 smokers from each of 4 countries every year. We compare reactions of smokers in a country with a policy to those in a country without such a policy or with a different policy. We do this by following through the likely chain of effects to smoking cessation. In this way we can provide advice to governments not only on whether their policies work as intended, but how to improve them.Read moreRead less
A community-based approach to the problem of underage drinking. This project will aim to reduce the frequency and amount of alcohol consumption, and alcohol-related harms, among young people aged 12-17 years by addressing social norms regarding underage alcohol consumption. Using a multi-component intervention it will engage the Illawarra community in strategies to encourage and empower young people not to drink.
Reducing alcohol misuse: The efficacy of a comprehensive accreditation intervention in community sports clubs. The prevention of alcohol misuse is increasingly recognised as a priority by State and Commonwealth governments, and the community alike. A similar increasing recognition of the role of sport in the occurrence of such misuse has resulted in a call for action in this community setting. Very limited data are available regarding effective intervention strategies in sports clubs. The propos ....Reducing alcohol misuse: The efficacy of a comprehensive accreditation intervention in community sports clubs. The prevention of alcohol misuse is increasingly recognised as a priority by State and Commonwealth governments, and the community alike. A similar increasing recognition of the role of sport in the occurrence of such misuse has resulted in a call for action in this community setting. Very limited data are available regarding effective intervention strategies in sports clubs. The proposed intervention directly addresses this knowledge deficit. In addressing the culture of excessive alcohol consumption in sports clubs, the intervention, should it be effective, has the potential to contribute to a reduction in both short and long term alcohol harms in Australia.Read moreRead less