Information Seeking & Research Adoption: Assessing Communication Strategies. This project aims to determine the best ways to communicate wine research and to design tools to support research adoption. Adoption of research relies on effective use of information and technology by employees. Research into employees’ information practices in the workplace has been conducted in health care, education and other areas; however, the wine industry’s use of information and technology for adoption is unexp ....Information Seeking & Research Adoption: Assessing Communication Strategies. This project aims to determine the best ways to communicate wine research and to design tools to support research adoption. Adoption of research relies on effective use of information and technology by employees. Research into employees’ information practices in the workplace has been conducted in health care, education and other areas; however, the wine industry’s use of information and technology for adoption is unexplored. The project plans to assess the strategies used to share research with winemakers and grape growers (e.g. seminars, websites, social media), from information behaviour or web useability perspectives, to ensure industry needs are met appropriately. This research aims to have a direct and immediate impact on the wine industry. In addition to the immediate impact of new research innovations that will be implemented by our partner wine companies, the project will also change industry-wide approaches to extension. The partner organisations use extension strategies to showcase new innovations and our research will assess these organisations’ current practices, providing evidence to shape the design of future activities in Australia.Read moreRead less