Access To Paid Parental Leave And The Health Of Young Mothers
Funder
National Health and Medical Research Council
Funding Amount
$582,235.00
Summary
The Government’s Paid Parental Leave (PPL) scheme, which aims to improve workforce participation and maternal and infant health, is particularly significant for young mothers who were unlikely to have had access to paid leave previously. An intervention, implemented at the Royal Women’s Hospital in Melbourne, will provide information to young mothers and help them apply for PPL and will be evaluated in terms of its impact on workforce participation and maternal and infant health.
Identifying Levels And Types Of Emotion That Maximise Effectiveness Of Anti-smoking Ads, Especially In Low SES Smokers
Funder
National Health and Medical Research Council
Funding Amount
$371,552.00
Summary
Seizing the rare opportunity presented by well funded anti-tobacco media campaigns in Victoria over 2011-13, this research aims to investigate the optimum strength and type of emotion evoked by anti-smoking ads by examining smokers responses to a variety of ads. To decide whether campaign messages need to be tailored for disadvantaged groups, this research focuses on whether the impact of emotion in anti-smoking ads is different in disadvantaged smokers as compared to the broader population.