Collaborative Commerce for SMEs in Regional Knowledge Networks. This research project will investigate the most effective and efficient models for regional SMEs to engage in collaborative online commerce. The study will evaluate different models of (cross) regional collaboration and the knowledge management support mechanisms needed to facilitate these. An online assessment system will be developed which can be used by SMEs, SME clusters and local government to identify best fit models for c-com ....Collaborative Commerce for SMEs in Regional Knowledge Networks. This research project will investigate the most effective and efficient models for regional SMEs to engage in collaborative online commerce. The study will evaluate different models of (cross) regional collaboration and the knowledge management support mechanisms needed to facilitate these. An online assessment system will be developed which can be used by SMEs, SME clusters and local government to identify best fit models for c-commerce. A methodology for benefits appraisal of c-commerce will be made available for continual monitoring of real value accrual. Policy guides will be developed for local government identifying best practice models for ICT infastructure development.Read moreRead less
The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context. The study poses important new questions about the impact well-established customer marketing approaches, such as value, have, within a professional service environment. It is unclear whether organisations focus on such concepts when developing strategy and, if so, how they use them when formulating strategy and this will be investigated. A second question, which is of academic and ....The Impact of Customer-Focused Business Strategies on Organisational Performance in a Professional Service Context. The study poses important new questions about the impact well-established customer marketing approaches, such as value, have, within a professional service environment. It is unclear whether organisations focus on such concepts when developing strategy and, if so, how they use them when formulating strategy and this will be investigated. A second question, which is of academic and practical importance, is the impact such strategies have on organisational performance, and this will also be examined. Understanding the link between strategy and organisational performance is vital as managers have difficulty assessing the relevance of their marketing activities.Read moreRead less