Linkage Infrastructure, Equipment And Facilities - Grant ID: LE0346862
Funder
Australian Research Council
Funding Amount
$110,000.00
Summary
Development of a Multi-University Collaborative Survey Research Facility. The aim of this project is to establish a statewide survey research facility that enables academics in Victoria to undertake survey research that achieves world best practice technical standards. It will include three facilities for computer based surveying:CATI (computer-assisted telephone interviewing), CAPI (computer-assisted personal interviewing), and CADI (computer-assisted data input). The facility will include a ne ....Development of a Multi-University Collaborative Survey Research Facility. The aim of this project is to establish a statewide survey research facility that enables academics in Victoria to undertake survey research that achieves world best practice technical standards. It will include three facilities for computer based surveying:CATI (computer-assisted telephone interviewing), CAPI (computer-assisted personal interviewing), and CADI (computer-assisted data input). The facility will include a network hub to be based at Deakin University. This hub would then coordinate a network of satellite facilities designed as mobile operations, to enable movement of the facilities between campuses. The facility would enable high quality, best practice survey research across all regions of Victoria.Read moreRead less
A Protocol for Customer Relationship Management Implementation and Evaluation. In 2001, companies worldwide invested US$20 billion (US$125 billion by 2004) in Customer Relationship Management (CRM). Despite the magnitude of this investment, the general consensus among practitioners is that most CRM systems have failed to live up to expectations. This is somewhat alarming, given that the theoretical underpinnings of relationship management are both well developed and intuitively sound. This pr ....A Protocol for Customer Relationship Management Implementation and Evaluation. In 2001, companies worldwide invested US$20 billion (US$125 billion by 2004) in Customer Relationship Management (CRM). Despite the magnitude of this investment, the general consensus among practitioners is that most CRM systems have failed to live up to expectations. This is somewhat alarming, given that the theoretical underpinnings of relationship management are both well developed and intuitively sound. This project investigates the contradiction between relationship theory and CRM practice. It will identify and synthesise critical factors in the success or failure of attempts to implement CRM as a preliminary stage to developing a protocol for successful CRM implementation and evaluation.Read moreRead less
An exploration of the development and effectiveness of word-of-mouth communication in financial services markets. Word-of-mouth plays a critical role in marketing. Organisations are continually seeking new ways to achieve competitive advantage and word-of-mouth represents such an opportunity. However, previous research is limited, for example using word-of-mouth intentions to test the outcome of a consumer model. The proposed study, however, addresses not only the factors that lead to word-of-m ....An exploration of the development and effectiveness of word-of-mouth communication in financial services markets. Word-of-mouth plays a critical role in marketing. Organisations are continually seeking new ways to achieve competitive advantage and word-of-mouth represents such an opportunity. However, previous research is limited, for example using word-of-mouth intentions to test the outcome of a consumer model. The proposed study, however, addresses not only the factors that lead to word-of-mouth but also the consequences of word-of-mouth We suggest perceived value is a core contributor to word-of-mouth and will examine the relationship between word-of-mouth development, value perceptions and purchase. The study has key practical implications for service providers, such as our financial service industry partner.Read moreRead less
An Investigation of Export Performance Determinants Across Service Types. The objective of this research is to investigate the export performance drivers of services firms, and consider how these drivers differ across service types. Previous research into export performance drivers has focused primarily on manufacturers. However, theory in services marketing suggests that there are not only key differences between service firms and manufacturers, but also key differences across different service ....An Investigation of Export Performance Determinants Across Service Types. The objective of this research is to investigate the export performance drivers of services firms, and consider how these drivers differ across service types. Previous research into export performance drivers has focused primarily on manufacturers. However, theory in services marketing suggests that there are not only key differences between service firms and manufacturers, but also key differences across different service types. This research is both timely and critical given the recently stated Federal Government objective of doubling the number of exporters over the next five years, and the fact that the services sector is the fastest growing export sector.Read moreRead less
Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and im ....Building Better Brands: A Study of Australian Organizations and Consumers. The study is the first to be undertaken in the world to develop a knowledge management system of brand development and management. It focuses on understanding how branding strategies increase the competitiveness of Australian industry. The study also explores linkages of branding strategy to consumer perceptions of brand value. The model is firmly placed in a global market context, contrasting domestic, exported and imported brands. The focus is strongly orientated toward improving Australia's competitiveness and global performance. This study is vital as the economic superiority of strong nations is evident in the value and strength of their industries' brands.Read moreRead less
An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relations ....An investigation into consumer perspectives on emotional, attitudinal and behavioural loyalty. Attracting and retaining loyal customers is central to the economic viability of organisations. Yet, scholars have not resolved how to define brand loyalty, what contributes to brand loyalty for different services, products and industries over time nor the appropriate application of brand loyalty measures in different contexts. Current conceptualisations overlook the role of emotion and its relationship with the other dimensions of brand loyalty. The proposed project will be the first application of a prototype approach and one of the few studies to use quantitative longitudinal research techniques to further understanding of what brand loyalty is and how it develops.Read moreRead less
Reducing irresponsible gambling: Changing a justification to an avoidance strategy. The results will aid policy makers in their assessment of harm minimisation strategies such as voluntary self-exclusion. Discovering when 'flawed' thinking about previous gambling episodes can be used to justify potentially irresponsible gambling decisions will assist in the design of new prevention measures for irresponsible gamblers and those at risk. The strategies developed here will be useful for gamblers to ....Reducing irresponsible gambling: Changing a justification to an avoidance strategy. The results will aid policy makers in their assessment of harm minimisation strategies such as voluntary self-exclusion. Discovering when 'flawed' thinking about previous gambling episodes can be used to justify potentially irresponsible gambling decisions will assist in the design of new prevention measures for irresponsible gamblers and those at risk. The strategies developed here will be useful for gamblers to empower themselves and avoid behaviour they will regret later. Australia will benefit from insights into how and why irresponsible episodes occur and how to prevent them. Read moreRead less
Massively parallel algorithms for Bayesian inference and decision making. This project uses the graphical processing units of desktop computers, originally developed for games and video, to enhance substantially the quantitative tools used on a daily basis by economists. It will develop procedures and software to enhance the reliability of economic predictions and policy.
Enhancing Australian Universities' Research Commercialisation Performance. The primary aims of the project are to develop a detailed understanding of the systematic barriers to research commercialisation within Australian universities and to promote innovation within the commercialisation through the adoption of effective processes. The project will also explore the needs of the smaller and regional universities to develop effective strategies that will enhance their research commercialisation c ....Enhancing Australian Universities' Research Commercialisation Performance. The primary aims of the project are to develop a detailed understanding of the systematic barriers to research commercialisation within Australian universities and to promote innovation within the commercialisation through the adoption of effective processes. The project will also explore the needs of the smaller and regional universities to develop effective strategies that will enhance their research commercialisation capacity and performance through the promotion of industry uptake of their research outcomes.Read moreRead less
Competitive supplier bidding in supply chains. This project will use mathematical modelling to contribute to better management practice in dealing with procurement. With the increasing use of auctions and sophisticated bidding procedures it is essential to improve our understanding of this important area.