Innovative Use of Customer Data for Business Growth. This project aims to apply and adapt the latest machine learning techniques to enable companies to utilise their existing customer data to reveal purchase motivations, product preferences, and responsiveness to marketing communications for each single customer. A widespread practice in marketing is to partition customers into broad groups, but customers expect products and services that are tailored to their individual needs. This presents ex ....Innovative Use of Customer Data for Business Growth. This project aims to apply and adapt the latest machine learning techniques to enable companies to utilise their existing customer data to reveal purchase motivations, product preferences, and responsiveness to marketing communications for each single customer. A widespread practice in marketing is to partition customers into broad groups, but customers expect products and services that are tailored to their individual needs. This presents extreme challenges due to the size and complexity of customer databases. The expected outcomes will enable Australian companies to attract and retain more customers, and make more efficient use of their marketing budget. Benefits include equipping companies to better compete domestically and globally.Read moreRead less
Improving productivity: theory and application to Australian hospitals. This project aims to improve existing methods for analysing productivity and efficiency of organisations. The new methods will be applied to Australian hospitals, to analyse their productivity and efficiency, identify the best-practices and their determinants and recommend improvements and necessary reforms. The high level of healthcare costs in Australia, about 5 percent of gross domestic product, as well as their rapid and ....Improving productivity: theory and application to Australian hospitals. This project aims to improve existing methods for analysing productivity and efficiency of organisations. The new methods will be applied to Australian hospitals, to analyse their productivity and efficiency, identify the best-practices and their determinants and recommend improvements and necessary reforms. The high level of healthcare costs in Australia, about 5 percent of gross domestic product, as well as their rapid and accelerating growth, imply that application of methods developed through this project may save billions of dollars and, more importantly, thousands of lives. An expected outcome of this project will be superior theoretical and practical methods for analysing productivity and efficiency of economic systems, to enhance understanding of the potential for improvements and of the necessary reforms.Read moreRead less