Combining Community Based Social Marketing and Technological Innovation to Combat Wood-Smoke Pollution in Regional Australia. There is considerable evidence to suggest that wood smoke pollution represents a serious health threat. This project will provide valuable information about the relative effectiveness of social marketing and technology-based interventions to reduce wood smoke pollution, and how these interventions may be combined to maximise their impact. The resulting improvements in ai ....Combining Community Based Social Marketing and Technological Innovation to Combat Wood-Smoke Pollution in Regional Australia. There is considerable evidence to suggest that wood smoke pollution represents a serious health threat. This project will provide valuable information about the relative effectiveness of social marketing and technology-based interventions to reduce wood smoke pollution, and how these interventions may be combined to maximise their impact. The resulting improvements in air quality may produce substantial health benefits for the residents of Australian communities that depend heavily on wood as a domestic heating fuel during winter months. Read moreRead less