Investigating the Indirect Effects of Child-Targeted Food Promotion on Children's Diets. Obesity is forecast to cost the Australian community more than $58 billion in 2008. The prevention and reduction of obesity thus has the potential to create significant savings in terms of obesity-related treatment costs and impairments. Children have been identified as a population requiring particular attention in efforts to combat obesity. The proposed study will provide an enhanced understanding of the r ....Investigating the Indirect Effects of Child-Targeted Food Promotion on Children's Diets. Obesity is forecast to cost the Australian community more than $58 billion in 2008. The prevention and reduction of obesity thus has the potential to create significant savings in terms of obesity-related treatment costs and impairments. Children have been identified as a population requiring particular attention in efforts to combat obesity. The proposed study will provide an enhanced understanding of the role that food promotion plays in sub-optimal food choices made by children and their parents. The results of the study will be translated into specific public policy recommendations to assist governments and health agencies in determining appropriate courses of action to promote healthy diets among children and their families.Read moreRead less
Food and drink company sponsorship of children's sport: publicity or philanthropy? Currently food and beverage company sport sponsorship in Australia has not been analyzed or regulated. The proposed research will incorporate both of these neglected areas by determining current patterns of food company sponsorship and by driving new programs and policies to support sporting organisations in promoting children's health in a consistent fashion. This study will challenge commonly held assumptions an ....Food and drink company sponsorship of children's sport: publicity or philanthropy? Currently food and beverage company sport sponsorship in Australia has not been analyzed or regulated. The proposed research will incorporate both of these neglected areas by determining current patterns of food company sponsorship and by driving new programs and policies to support sporting organisations in promoting children's health in a consistent fashion. This study will challenge commonly held assumptions and social norms relating to the value of food company sponsorship, which is classically viewed as good corporate behaviour, but may in fact have adverse health effects.Read moreRead less
Harnessing recreational infrastructure to improve physical activity and community well-being. This project will investigate the impact that establishing a major recreational and aquatic centre has upon physical activity and measures of community well-being. It will also test the effect of different marketing strategies on community members' usage of the centre.