Drivers' Behavioural Responses to Traffic Signs. Traffic signs are ubiquitous in the road environment; research to improve their effectiveness can be very cost-effective in terms of safety improvements. Conducting traffic sign research on real roads has many difficulties, such as ethical considerations and lack of control. To overcome this, the research will be conducted in a driving simulator, in which the interaction between drivers and their equipment/environment will be studied. The aim of ....Drivers' Behavioural Responses to Traffic Signs. Traffic signs are ubiquitous in the road environment; research to improve their effectiveness can be very cost-effective in terms of safety improvements. Conducting traffic sign research on real roads has many difficulties, such as ethical considerations and lack of control. To overcome this, the research will be conducted in a driving simulator, in which the interaction between drivers and their equipment/environment will be studied. The aim of this project is to further understand drivers? behavioural responses to traffic signs, the expected outcome being to make the exchange of information between the driver and traffic sign as smooth and efficient as possible.Read moreRead less